Heap’s next chapter: joining Contentsquare’s unified customer experience platform
Heap has officially become part of Contentsquare. Its advanced capabilities are now integrated in Product Analytics—letting you understand the entire customer journey from a single platform.
Three analytics leaders. One shared vision.
Contentsquare’s vision is to create the all-in-one experience intelligence platform for anyone who cares about digital journeys.
So it was a natural fit for us to acquire a leading Product Analytics tool, Heap. Its capabilities are ideal for companies who want to understand cross-device journeys and visualize customer engagement over time.
Now, with Heap’s features integrated into Contentsquare’s experience intelligence platform, companies get more than analytics—they get answers.
Understand every journey, end-to-end
Together, Contentsquare and Heap provide teams with a 360 view of every experience across web and apps, offering an all-in-one analytics platform and advanced alternative to traditional analytics.
Ready to deliver better experiences faster? We are.
One platform to align teams
With its unique behavioral and contextual metrics, Contentsquare offers a holistic view of the customer experience, enabling teams to understand why people behave the way they do online in order to optimize for engagement, reduce friction, and improve conversion.
Heap’s Product Analytics allows teams to surface key events that occur over a user’s lifetime, such as where a user drops off and what features they are engaging with, as well as the user lifetime value of these interactions.
Together we align teams around a 360 view of the experience. No more data silos, better collaboration.
Connected capabilities. Broader insights.
Whether you’re logging in to Heap or Contentsquare, you now have access to a broader range of tools. You keep everything you already know and gain deeper, faster, more practical insights across the full customer journey.
For Heap customers:
Your Heap tools, plan, and account still work as usual
No changes to your existing workflows
Same simple onboarding, same helpful support
For Contentsquare customers:
Find everything we’ve brought over from Heap—like Journeys and Web Analytics—in Product Analytics.
We’ve connected these capabilities with the rest of our platform, including the Voice of Customer capabilities from Hotjar.
Because these tools are now connected, you can use them together in Contentsquare to reach those “aha” moments faster.
For example, find a trend in Product Analytics and instantly jump to survey responses from the same user segment.
How Heap empowers businesses to improve their products
Across the world, product, UX, and digital teams use Heap to make smarter decisions based on real user behavior.
By automatically capturing every interaction on your site or app, Heap gives you a complete picture of how users engage with your product. That means less time digging for data and more time acting on it.
✅ Spot what keeps users coming back | Understand the behaviors that drive loyalty, so you can scale what works and improve what doesn’t. |
✅ Drive adoption across devices and segments | See how feature usage varies across audiences and platforms to uncover adoption gaps. |
✅ Validate new feature launches faster | Quickly learn how users are engaging with new features, so you can iterate with speed and certainty. |
✅ Tailor onboarding for every audience | Break down onboarding flows by segment to identify where different user groups need more support. |
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