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Merchandising

See the revenue opportunities you’ve been missing

Measure, manage, and increase revenue from your product range. Rapidly reveal new revenue opportunities and empower your team to take action faster.

Masthead Merchandising
Capabilities
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Boost revenue

Optimize product placement to appeal to more customers

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Increase campaign ROI

Analyze campaign performance and understand what promotions worked

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Optimize pricing

Adjust your pricing for maximum profit based on competitive insights

Contentsquare makes it possible to open up data to all teams, including those who are not necessarily familiar with data. It also helps us align on our next steps as a team because we can prioritize and make decisions thanks to data.

Marta Sitkowska
Global eCommerce Merchandising Manager, Salomon
Key features of Merchandising

Make catalog decisions with complete confidence

Catalog management

Get a 360 degree view of catalog performance

Understanding the driving factors that impact your product, brand and category sales. Make better decisions about product placement, price, stock, and cross-selling, and fill your best spots with products customers love.

Catalog management Visual
Visual merchandising

Optimize your campaigns to drive more sales

Understand which content is driving engagement and leading users to eventually make purchases. See which products users saw, added to cart, and purchased after clicking on campaign banners—then optimize your campaigns to capitalize on what’s working.

Visual merchandising
Competitive pricing

Price your products strategically

Identify where high prices are impacting your bottom line. Gauge how your pricing affects sales and discover opportunities to improve your margins without losing revenue.

Competitive pricing

Más información

Discover-Impact Quantification
Cuantificación del impacto

Dar prioridad a las correcciones significativas

Obtenga una visión general de los errores que más afectan a su empresa.

Discover - Session Replays
Comprende las experiencias de usuario

Reproduce un vídeo del recorrido de cualquier usuario por tu sitio web o app

Discover - Journeys
Observa el recorrido de los usuarios

Descubre cómo se mueven los usuarios por tu sitio web, página por página, desde que entran hasta que salen, y toma decisiones basadas en datos.

Discover - Heatmaps
Analiza el rendimiento del contenido

Observa dónde hacen clic los usuarios, dónde colocan el cursor y dónde se desplazan para comprender qué les distrae y qué capta su atención.

Find fresh opportunities to maximize profits and beat the competition

Preguntas frecuentes

  • Merchandise optimization involves strategically managing inventory, pricing, and placement to maximize sales and profitability. It aims to align product offerings with customer demand, ensuring that you have the right products available at the right time and location.