L'esperienza della piattaforma Contentsquare è potenziata dalla nostra AI innovativa, che offre insights pratiche e non chiacchiere.
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Merchandising

See the revenue opportunities you’ve been missing

Measure, manage, and increase revenue from your product range. Rapidly reveal new revenue opportunities and empower your team to take action faster.

Masthead Merchandising
Capabilities
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Boost revenue

Optimize product placement to appeal to more customers

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Increase campaign ROI

Analyze campaign performance and understand what promotions worked

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Optimize pricing

Adjust your pricing for maximum profit based on competitive insights

Contentsquare makes it possible to open up data to all teams, including those who are not necessarily familiar with data. It also helps us align on our next steps as a team because we can prioritize and make decisions thanks to data.

Marta Sitkowska
Global eCommerce Merchandising Manager, Salomon
Key features of Merchandising

Make catalog decisions with complete confidence

Catalog management

Get a 360 degree view of catalog performance

Understanding the driving factors that impact your product, brand and category sales. Make better decisions about product placement, price, stock, and cross-selling, and fill your best spots with products customers love.

Catalog management Visual
Visual merchandising

Optimize your campaigns to drive more sales

Understand which content is driving engagement and leading users to eventually make purchases. See which products users saw, added to cart, and purchased after clicking on campaign banners—then optimize your campaigns to capitalize on what’s working.

Visual merchandising
Competitive pricing

Price your products strategically

Identify where high prices are impacting your bottom line. Gauge how your pricing affects sales and discover opportunities to improve your margins without losing revenue.

Competitive pricing

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Quantificazione dell'impatto

Privilegiare le correzioni significative

Ottenere una panoramica immediata degli errori che hanno un impatto maggiore sulla vostra attività.

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Comprendi le esperienze utente

Guarda una riproduzione video del percorso degli utenti nel tuo sito o nella tua app

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Visualizza gli user journey

Comprendi come gli utenti si muovono nel tuo sito, pagina per pagina e dall'ingresso all'uscita, in modo da prendere decisioni data-driven.

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Analizza le performance dei contenuti

Vedi dove gli utenti cliccano, passano il cursore e scorrono per comprendere cosa li distrae e cosa invece cattura la loro attenzione.

Find fresh opportunities to maximize profits and beat the competition

Domande frequenti

  • Merchandise optimization involves strategically managing inventory, pricing, and placement to maximize sales and profitability. It aims to align product offerings with customer demand, ensuring that you have the right products available at the right time and location.

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