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Impact Quantification

Quickly understand the impact of good and bad digital experiences

Want to see how a good experience pays off? Quantify how many customers experience a specific event—then learn how it impacts conversions, revenue, and more. Effectively prioritize your workload by identifying high-impact improvements.

Masthead - Impact Quantification
Capacità
Icon — Goals
Pursue important goals

See what the most impactful experiences are on your site, then double down on them

Quantify Audience Icon
Quantify by audience

See which audience segments carry out specific behaviors or experience certain events

Improvement Icon
Prioritize high-impact improvements

Find out which potential changes will make the biggest difference to your site or app

We needed something to move us away from gut feeling and provide real evidence-based data at a very granular level, which has proven really powerful.

Adam Cheal
CRO Specialist, easyJet
Key features of Impact Quantification

Focus your resources on high-impact tasks

Explore and examine

Find insights your way

Get insights ‘bottom up’ by starting with a single event and quantifying how many others experienced it. Or go ‘top down’ by starting with your biggest issues or opportunities and drilling down to individual customer experiences.

Explore and examine
1-click quantification

Instantly measure impact

Wondering how parts of your digital experience affect business outcomes? See how pages and page elements impact conversion, revenue, subscriptions, and more.

1 click quantification
Segment breakdown

Go deep into demographic details

Compare impact across different groups to find out which users are most affected by an issue, event, or behavior. Measure impact across specific browsers, devices, and more to identify the root cause.

Segment breakdown
Behavior comparison

Link behaviors to metrics

Now you can shine a light on how any user behavior impacts your business. For example, see how many users clicked a link or took a specific path to your checkout. Compare them with users who did a different action to see which group converted better.

Behavior comparison
Common use cases

Get your teams aligned on the highest priority tasks

Measure ROI in 1-click

See how any potential change affects your revenue

Quantify the impact of insights you find in other Contentsquare tools with 1-click. Immediately identify how any behavior, event, or issue impacts revenue, so you can gauge the return on investment of potential changes.

Measure ROI in 1-click
Prioritize your workload
Prioritize your workload

Make better decisions about upcoming tasks by assessing impact

Avoid investing too many resources in low-impact problems and opportunities. Impact Quantification lets you understand how important any discovery is, so you can help your teams prioritize effectively.

Know what’s good or bad in your digital experiences

Compare performance to set realistic business benchmarks

Use Impact Quantification to compare how different segments contribute to business goals. See the best results from different traffic sources, devices, time periods, and more to set internal benchmarks.

Know what’s good or bad in your digital experiences

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Discover - Journeys
Visualizza gli user journey

Comprendi come gli utenti si muovono nel tuo sito, pagina per pagina e dall'ingresso all'uscita, in modo da prendere decisioni data-driven.

Discover - Merchandising
Massimizza vendite e profitti

Incrementa il fatturato dei posizionamenti chiave comprendendo i fattori che influenzano le vendite di prodotti, brand e categorie.

Discover - Heatmaps
Analizza le performance dei contenuti

Vedi dove gli utenti cliccano, passano il cursore e scorrono per comprendere cosa li distrae e cosa invece cattura la loro attenzione.

Discover - Session Replays
Comprendi le esperienze utente

Guarda una riproduzione video del percorso degli utenti nel tuo sito o nella tua app

Quickly identify the highest-impact errors and opportunities

Domande frequenti

  • A problem-solving website addresses users' challenges by providing information, solutions, or resources related to specific issues. These websites aim to guide users through problem-solving processes, offering helpful insights and assistance.

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