Votre expérience Contentsquare est boostée par nos innovations IA. Une IA 100% utile, sans superflu.
En savoir plus
Content Square Logo
Optimiser les parcours

Créez des parcours qui convertissent

Optimisez les parcours grâce à une compréhension continue du client. Du premier clic à la sortie finale, comprenez pourquoi votre utilisateur quitte votre site et ce qui le fait revenir.

Demander une démo
Demander une démo
Essayer gratuitement
Essayer gratuitement
User Journeys Illustration, Showing connected paths between three cards, card one contains user data, card two contains an open eye and card three contains an Ex.
Optimse Journeys Dashboard
Optimiser les parcours TEST

Voyez comment les visiteurs se déplacent sur votre site ou votre application, du début à la fin

  • Icon — Speech Bubbles
    Build better relationships

    Tune into what your customers are saying, take action, and close the loop. By uncovering what they truly value, you'll turn occasional customers into loyal communities.

  • Icon — Bar Chart Trend
    Find opportunities for growth

    Boost your profits by sharpening your view across departments. With crystal-clear insights into performance and ROI, you'll make smarter decisions that drive business growth.

  • Icon — Goals
    Create a winning strategy

    Put your customers first by understanding their needs, continuously gathering feedback, and improving your product to exceed expectations.

Les informations qui manquent à votre expérience numérique

Dans ce cas

Avec une visualisation limitée du parcours et l'impossibilité de rejouer les sessions, comprendre le comportement des utilisateurs devient un véritable défi. L'analyse des étapes de l'entonnoir, des abandons des utilisateurs et des pages générant des retours pose des problèmes. Les commentaires restent isolés et sans contexte.

Dans ce cas

Avec une visualisation limitée du parcours et l'impossibilité de rejouer les sessions, comprendre le comportement des utilisateurs devient un véritable défi. L'analyse des étapes de l'entonnoir, des abandons des utilisateurs et des pages générant des retours pose des problèmes. Les commentaires restent isolés et sans contexte.

How the Cotton On Group uses Contentsquare to enhance CX and accelerate customer-centric initiatives

En savoir plus
How the Cotton On Group uses Contentsquare to enhance CX and accelerate customer-centric initiatives — Cover Image
Rhone — Logo

How Rhone uses Contentsquare to elevate its digital experience and smash its seasonal sales targets

En savoir plus

Tout ce dont vous avez besoin pour transformer les parcours, à travers les sessions et les surfaces numériques

See more than just the score

Know more about your customer satisfaction than just the numbers. Discover what’s driving sentiment trends, compare segments, and get more context.

  • Trigger Surveys after important events to find out how likely your customers are to recommend to others—and assess improvement over time.

    Découvrir Surveys
    Optimize-rate your experience

Improve with every exit

Your visitors have to leave eventually. But, relevant feedback and detailed analysis turns every exit into a learning opportunity.

  • Find and fix issues with exit-intent pop-up Surveys, then analyze the responses with AI-powered summary reports, sentiment analysis, and automated tags.

    Découvrir Surveys
    Design & UX - Feedback

Gain next level customer understanding

Get to know your market better than ever. With Interviews, you can develop user personas, get feedback on ideas and concepts, improve existing products, and optimize marketing campaigns.

  • User interviews reveal in-depth insights that no other research method can, helping you gather qualitative data about your audience’s needs, pain points, and experiences.

    Découvrir Interviews
    Image — Accordion Item - Surveys — White Background, Large

Improve usability based on candid feedback

User Tests make it possible for participants to complete tasks on their own time. Response rates are higher, and results come in faster—making discovery and validation quicker.

  • Get a clearer picture of how real people experience your product, what they struggle with, and what they would change based on candid, genuine feedback.

    Découvrir Voice of Customer
    [Visual] Capabilities - Surveys - Use Cases - Product Improvements - survey results

Et cela ne s'arrête pas là

Digital Marketing - Conversion Rates
Improve conversion rates

Increase conversions by designing the right digital experience for every customer.

Dig into conversion
Optimize-users who converted
Increase lifetime value

Maximize revenue from each customer relationship by increasing customer lifetime value.

See how it works
AB Testing Cards
Boost A/B testing results

Increase A/B testing win rates and quantify impact on conversion rates and revenue.

Explore A/B testing
Errors
Find and fix errors

Discover UX issues on your site or product, understand the problem, and prioritize a fix.

Start fixing errors
Journeys
Optimize user journeys

See how visitors progress through your site or app, from start to finish, across multiple sessions.

Optimize Journeys

Obtenez les insights qui comptent