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New York, NY – November 24th, 2025 – Contentsquare, a global leader in digital analytics, has signed a multi-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to scale insight and efficiency for customers across the entire digital ecosystem.
In today's digital landscape, customers interact with brands across an ever-expanding array of platforms and channels. According to McKinsey research, 65% of businesses say that customer insight should be a driver for transformational change, however just 23% say that their companies have already achieved this level of maturity. Nearly one-third of organizations lack the essential technology tools to develop and act on customer insights effectively. To bridge this gap, Contentsquare and AWS are collaborating to enhance customer experience analytics. By combining Contentsquare's comprehensive suite of CX solutions—including session replays, heatmaps, and journey analysis—with industry-leading cloud infrastructure and AI capabilities from AWS, we're allowing organizations to unlock faster insights, better decision-making, and an easier path to exceptional customer experiences.
La collaboration entre AWS et Contentsquare montre ce qu’il est possible d’accomplir lorsque l’on combine une compréhension approfondie des clients avec des technologies cloud et d’IA de pointe. Ensemble, nous facilitons l’accès aux données et leur exploitation par les marques, afin qu’elles puissent créer des expériences personnalisées, à grande échelle, et sources de croissance.
As part of the agreement, Contentsquare will leverage AWS services — including Amazon Redshift and Amazon Bedrock — to accelerate AI innovation and expand the intelligence, scalability and automation of its platform. By integrating seamlessly with Amazon Redshift and Amazon Simple Storage Service (Amazon S3), Connect lets organizations combine Contentsquare’s behavioral insights with other data sources to power smarter decisions — whether it’s predicting churn, optimizing journeys or personalizing experiences. No custom APIs, no manual work — just a single connection that transforms experience data into action across the entire tech stack.
The result: an easier, scalable way for businesses to act on rich experience data—wherever it lives—while advancing toward a more intelligent, automated digital future.
Contentsquare will also deepen its use of AWS technologies to enhance Sense — a suite of AI-powered tools including Chat, which lets any team member ask questions and get answers from complex datasets — no technical skills needed. Chat is powered by the latest of Anthropic’s Claude series of large language models (LLMs) running on Amazon Bedrock.
Grâce à la plateforme Contentsquare et à Sense, nous sommes plus à même de quantifier les améliorations et d'associer des indicateurs de performance aux parcours clients. Sense a rendu nos analyses beaucoup plus rapides. Plutôt que de construire l'analyse étape par étape, et de parcourir différents segments, il suffit d’écrire un prompt et d’obtenir une réponse en quelques secondes.
Through this SCA, Contentsquare is doubling down on its commitment to AWS Marketplace, making it even easier for organizations of all sizes to discover, try, and buy solutions that drive faster time to value. With this collaboration, Contentsquare is prioritizing AWS Marketplace even further - allowing businesses of all sizes to try and buy solutions across its portfolio and accelerating their time to value.
Cet accord de collaboration stratégique avec Contentsquare représente une étape importante dans notre engagement à aider nos clients à prendre les meilleures décisions au service de l'expérience en ligne de leurs utilisateurs. En rendant la plateforme d'analyse de Contentsquare plus accessible via AWS Marketplace, nous permettons aux organisations de toutes tailles de tirer parti de précieux insights sur leurs clients, combinés à nos capacités cloud et d'IA. Ce partenariat offre aux entreprises un accès simplifié aux solutions dont elles ont besoin pour améliorer leur expérience client et accélérer leur croissance.
Find out more about Contentsquare’s partner ecosystem here.
About Contentsquare
Contentsquare is a leader in digital analytics, empowering businesses of all sizes with the insights they need to understand customers and deliver seamless experiences at scale. Its all-in-one experience intelligence platform provides rich and contextual insight into customer behaviors, sentiment, and intent, across all channels, helping businesses continuously deliver the right experience on web, mobile, and apps. More than 1.3M websites worldwide rely on Contentsquare’s AI-powered platform to grow their business, drive customer loyalty, and operate with greater efficiency in a constantly changing world. To learn more, visit www.contentsquare.com
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