Contentsquare for Finance and Insurance

As digital becomes the main touchpoint for millions worldwide, more and more consumers are moving away from branch banking to managing their accounts online.

Banks and lenders that can meet their customers’ demands for hassle-free banking on the go have a bright digital future ahead of them. And while today’s consumers want maximum autonomy, they still value the advisory services associated with in-person banking.

Increasing conversion is a major hurdle for banks and insurance brokers. And with 25.5% of banking customers managing their money from their smartphone but an average mobile CVR of 2.33%, there is much brands can do to improve the mobile experience.

Contentsquare provides banking and insurance brands with actionable insights into how people interact with their platform, empowering teams to personalize the digital experience and drive higher engagement. From maximizing journey completion, reducing call center volume and boosting lead gen for cross-sell, we give teams everything they need to increase ROI from their digital assets.

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Want to know which exact form field is causing visitors to give up before they complete their new account registration?

When it comes to answering business questions, data beats opinion. Contentsquare takes the guesswork out of decision-making, and helps you understand content ROI at a granular level. Visualize user journeys, and see how visitors interact with each form field, identifying points of frustration and taking the necessary stops to reduce drop off.

Learn About Zone-Based Analytics
Looking to reduce call center volume? Optimize app interactions!

Use behavioral insights to build journeys that help mobile and app users achieve their goals quickly and painlessly by improving customer self-service on mobile. Deliver a smooth UX to boost cross-sell and cement brand loyalty.

Find out about Contentsquare for Apps
How do you answer your customers' trust and transparency concerns?

Dig deep into the nuances of digital interaction to find out not just how customers behave, but why they behave the way they do. Leverage these insights to fine-tune customer segments, give visitors all the reassurance they need when they need it, and increase interaction and form completion.

Learn more about our mindset methodology
Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new offer in just one click?

You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Find Out About CS Live
Want to create a data culture and make your team digital customer-smart?

Our unique data visualization turns non-analysts into UX experts and our acceleration training program gives you value from day one. Contentsquare is ISO 27001 certified. Our fully compliant cloud computing environments are continuously audited, with certifications from accreditation bodies across geographies and verticals, including ISO 27001, FedRAMP, DoD CSM, and PCI DSS. Capture 100% of user interactions without PII.

Read our banking report

AI-driven Alerts

Our uniquely clear metrics will turn even non-data analysts into digital experience experts. Pick your team and see what Contentsquare can do for you.

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we've achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy