Contentsquare for Energy

Digital channels are transforming the energy sector, and consumers today expect the same level of convenience from their utilities app as they do from their personal banking and shopping apps. Whether it's paying their bill, managing usage or checking the status of a power outage, the reliance on digital self-service channels is greater than ever.

Contentsquare provides energy brands with all the behavioral insights they need to optimize the digital experience for consumers, and to increase their reliance on sites and apps. Our clear data visualization helps teams improve their omnichannel strategy to deliver seamless experiences at every touchpoint.

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Want to know which form field is causing visitors to abandon their account registration?

Contentsquare allows you to understand the performance of each element of content — down to individual form fields. See instantly which steps are performing and which aren't. Increase form completion and optimize your sales funnel.

Learn About Zone-Based Analytics
Looking to enhance product findability and search?

Contentsquare helps you measure which landing pages perform best for social and PPC channels, so you can reprioritize your digital marketing spend accordingly. See how converting users are navigating your site. Improve categorization, search results pages filters, and menu navigation. Increase product page views and demo requests.

Learn About Our Customer Journey Analysis Capabilities
Want to understand how to boost engagement and increase retention?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. Contentsquare gives you all the insights you need to streamline customers' account management, reduce digital frustration and improve customer satisfaction.

Find out about Contentsquare for Desktop and Mobile
Want to understand what is causing a low engagement rates on your app?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. For example, see which in-page elements deter users from using your app — whether that's making size and color filters more visible or axing form fields. Contentsquare for Apps helps you reduce complexity and streamline the digital experience for increased engagement and improved conversion rates.

Find out about Contentsquare for Apps
Understand content ROI

Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new campaign or offer in just one click? You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Find Out About CS Live
Empower your team

Our unique data visualization turns non-analysts into UX experts. Our acceleration training program gives you value from day one. Remove dependencies on analysts and allow everyone on the team to measure the impact of their digital actions.

Learn About Mindset Methodology

AI-driven Alerts

Our uniquely clear metrics will turn even non-data analysts into digital experience experts. Pick your team and see what Contentsquare can do for you.

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy