Mobile marketers are investing in beautiful, data-driven omnichannel marketing campaigns promoting their apps and products, but they’re falling short because people can’t find what they want fast enough.
As technology enables faster and more convenient experiences, people’s willingness to wait is declining. Customers are moving from a “Who does it best?” mindset to “Who does it best now?”
In retail, Google has discovered that a one second delay in page load times can impact mobile conversions by up to 20%. Marketers spend a lot of time and money optimizing their ads and designing the perfect golden journey in their apps but they lose out on mobile conversions because the app loads too slowly.
Use CUSTOMER JOURNEY to identify what screens your users are dropping off from, SEGMENT the user base by device type or the network they are using to access the app. Are users with ancient iPhones dropping off content-heavy pages more than those browsing on the latest gadgets? Are users who are connecting using 3G having a hard time converting? Why not take it further and segment using on the location of the user?
Use CS for Apps insights to identify which screens are underperforming and which segments of your user base are not converting due to poor screen load times. Optimize those underperforming screens, maybe even personalize the app based on connection type, and see an instant increase in conversions!
Complete the form to download your guide to CS for Apps.