All the coolest features and amazing content in the world won’t matter a dime if the user can’t find them!
Thing is, if it takes too much effort to discover how to navigate the app, chances are the user will become disinterested and move on. They should be able to explore the app intuitively and complete primary tasks without any explanation.
App navigation should be self-evident.
Importantly, the app should indicate where in the app the user is at any point in time. Failing to indicate the current location is a common problem in many mobile apps today. The question “Where am I?” is one of the most fundamental questions users need to answer quickly in order for them to navigate successfully, and to get the most from the app experience.
Standards are also key. For best results, app designers should use standard navigation patterns such as the Tab Bar (iOS) and the Drawer (Android) as the majority of users are familiar with those techniques, there is a zero learning curve.
This is a classic CUSTOMER JOURNEY use case. Apps are typically more task-oriented than their web cousins. An understanding of how a user navigates through the individual screens that comprise a task is key to understanding how to improve app adoption and conversion.
CS for Apps can be used to compare experiences between existing customers and first-time users. Identify navigation bottlenecks and, where necessary, make better use of on-boarding techniques like prompts or workflows to ensure new users are able to navigate the app with the minimum amount of effort.
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