Contentsquare for B2B

Better digital experience that fuel your inbound funnel

With Contentsquare for B2B, understand which digital journeys and content are working and which are not so that you can improve lead qualification and conversion, build pipeline and get a better return on your marketing spend. Turn more MQLs into more sales.

New B2B Report

The data and insights to make every visit count

Compare your B2B site to the biggest players in CX

Improve lead qualification and conversion

Increase lead quality by understanding customer behavior, including why CTAs, forms and landing pages are working or not and what actions you can take to optimize them. Understand how different segments of customers navigate your conversion pages, and optimize inbound marketing campaigns by understanding why customers may bounce or why they stay on your site. Pass better qualified leads to your sales team.

Optimize content performance

Drill into how customers interact with content. Use that information to optimize content placement, to give customers the content they are looking for to answer questions and to orchestrate better, higher converting customer journeys.

Gain greater ROI from your marketing technology stack

Browse our APIs and Integrations >>

Leverage enriched customer insights from Contentsquare across your marketing tech stack to get more effective results.

Drive more personalized experiences through your CMS, CRM, ABM or marketing automation system with insights of shopper feelings, behavior and intent. Get better quality A/B test results and go beyond simple reports of visits, clicks and exits in web analytics.

Case Study

Streamlining the customer journey using behavioral data

Insights from the data we captured enabled RingCentral to gain a deeper understanding of the entire customer experience — establishing which areas needed to be removed or redesigned, what customers were clicking on or searching for, and what aspects were reducing the probability to convert.

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By analyzing our website visits with Contentsquare, we were able to identify parts of the website that had the potential to be high-converting areas.

This helped us fix any issues visitors were experiencing, bridge gaps in the system and redesign areas where potential customers were stumbling."

Lisa Friedman

Associate Vice President of Web Marketing and eCommerce,

View solutions for more industries

  • Solutions for Financial Services

    With Contentsquare for Financial Services, banking, insurance, investment and fintech companies can put digital experiences at the center of their growth strategy.

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  • Solutions for Retail

    With Contentsquare for Retail, all types of retailers can put digital experiences at the center of their growth strategy.

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  • Solutions for Telecom

    The telecommunications industry is one marked by constant change, with new technologies, tighter regulations and more demanding consumers. Put digital experiences at the center of your growth strategy.

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  • Solutions for Travel & Hospitality

    With Contentsquare for Travel & Hospitality companies can move quickly to deliver faster growth and customer happiness.

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