The State of eCommerce:
The Latest Retail Benchmarks

Everything you need to know about what happened during the biggest retail holiday of the year and how it can (and should) influence your 2021 strategy.

All the graphs on this page are interactive. You are free to customize your view based on what matters to you most. Try it out - just click on the charts or legends!

How did your performance compare to the benchmarks?

Take the 2020 Black Friday Benchmarks quiz.