Use Case Set

Integrating VoC With Experience Analytics: Contextualizing Customer Feedback And Quantifying Its Impact

Voice of the Customer (VoC) solutions enable brands to understand what customers think and feel about their digital experience. But how do you quantify negative feedback and turn negative customer reviews into actionable insights? Digital teams will miss a critical part of the customer experience with VoC alone. See our four use cases on how […]

Use Case Set

AB Testing for Improved Conversions and Direct to Customer Sales

AB tests can help resolve a variety of issues running rampant on your website and help you drive better results, but with only 1 in 7 tests generating any uplift, bringing focus to your strategy is key. Discover how AB testing informed by digital experience insights helped brands set strategic priorities around unique customer KPIs […]