Resources

The goal of content strategy is to produce content that engages site visitors and adds value to each stage of the customer journey. Maximizing ROI from digital content and improving underperforming content is every digital team’s objective — from creative to merchandising. Learn how to optimize your content strategy with behavioral analytics from our four […]

A brand’s competitive advantage requires speedy data-driven decisions for all team members. Experience makers are losing time and business when basing their digital experience without understanding their users’ behaviors. Learn how four brands created a successful digital transformation by implementing next-gen analytics.