Resources

The acquisition of new leads and the generation of sales ROI begins at the top of the sales funnel. But with customer acquisition costs skyrocketing, it’s difficult to achieve a strong ROI from your inbound marketing campaigns. Maximizing the effectiveness of your paid traffic acquisition strategy is crucial. Learn how brands leveraged customer behavior insights […]

The goal of content strategy is to produce content that engages site visitors and adds value to each stage of the customer journey. Maximizing ROI from digital content and improving underperforming content is every digital team’s objective — from creative to merchandising. Learn how to optimize your content strategy with behavioral analytics from our four […]

A brand’s competitive advantage requires speedy data-driven decisions for all team members. Experience makers are losing time and business when basing their digital experience without understanding their users’ behaviors. Learn how four brands created a successful digital transformation by implementing next-gen analytics.

Merchandising, placement and findability are invaluable pieces in the puzzle of your customers’ digital experience. Learn how four of our clients used behavioral analytics to improve their online merchandising for better placement and findability, including how optimizing these areas led to quantifiable results.

This report highlights the emergence of mindset – a concept that adds layers of intent and context to persona for a 360-degree understanding of consumers.