Compare and quantify the behavior of different groups of visitors based on their content interactions without need for custom tagging. Get granular insights on how content influences behavior and journeys.
Retroactive page backgrounds
Automatically capture and compare current vs. historical versions of your pages side by side to quantify the impact of changes.
Freedom from Tagging
Automatically capture content elements and interactions - even when the site changes - without the need for additional tags, so you can later decide what to measure.