Search Results: “ux

May 2019

Digital Experience — Is it Time a Dedicated Department ‘Owned’ it?

As more and more brands look to define their digital experience (DX) approach, one of the recurring questions being asked is who — if anyone — should ‘own’ digital experience?

May 2019

Conversion Funnel: 9 Tips For Optimizing Your Conversion Rate

Conversion funnel, upper funnel, top of funnel… if your business is digital, you probably hear the word “funnel” several times a day. If you thought you could ignore it, you’re wrong! Whether you’re selling goods or services on your site, or if you’re using email marketing to reach your audience, the conversion funnel is your […]

May 2019

Beauty giant Avon sees sharp increase in engagement and revenue

With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation, setting its sights on conquering new spaces for user experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]

May 2019

Surface Customer Struggle with Contentsquare’s Friction Score

Contentsquare’s Friction Score is a proprietary algorithm that measures a range of metrics to uncover visits with high levels of struggle.

May 2019

Datawords and Contentsquare Partner to Provide a 360-Degree Solution on Global Consumer Behavior

  PARIS, France & NEW YORK, NY, May 16, 2019 — Contentsquare, the leading digital experience optimization platform trusted by brands like GoPro, Sephora, Walmart and LVMH, and Datawords, the global leader in e-multicultural technologies that works with brands like L’Oréal, Audi, Benefit Cosmetics and Harry Winston, announced today a strategic partnership to provide their […]

May 2019

How to Use Customer Journey Analytics to Eliminate Friction for Users

Friction is the number one impediment to a seamless customer journey — a must-have for any brand speaking to today’s hyper-connected and increasingly demanding consumer. Friction can occur anywhere along the customer journey, and even in the most optimized of user experiences, visitors will sometimes run into something that impairs their journey. At worst, these […]

May 2019

What is most helpful to know when trying to understand how visitors navigate a site?

What is most helpful to know when trying to understand how visitors navigate a site? You’ve decided to take your UX into your own hands and finally revamp it, so that your site visitors navigate and leave your site digitally happy. You’ve made the right choice and we’re happy you’re here. Improving your user experience […]

May 2019

Are Mother’s Day Campaigns Worth It? What 53 Million Sessions Reveal About Digital Gifting For Moms

Mother’s Day is right around the corner (May 12th, 2019) and many brands are making the most of the gift-giving occasion, giving special campaigns pride of place on their homepage and across their website. But how do Mother’s Day campaigns impact conversions? Are visitors clicking on these special promotions? In short, is producing all this […]