3 Companies Bringing Content Marketing Back to Life

Companies just need to take advantage of trends in content marketing and determine how to make content work for them — and their audiences — again.

Efrat Ravid, CMO at Contentsquare joins Adobe Think Tank to discuss how Contentsquare is helping brands become an experience business.

In the coming years, businesses will find it progressively easier to eliminate intuition from the product and marketing development cycle through a powerful combination of UX analytics and AI-driven automated recommendations.