Contentsquare for Travel

Today, many physical trips start online. And yet a 0.69% average mobile CVR for the travel sector shows that, in the mobile-first era, booking travel on a smartphone is still far from instinctive.

So how do you deliver experiences so seamless your audience will come directly to you for bookings? How do you boost conversions on ancillary sales? How do you expand your membership base, and increase app adoption?

Contentsquare provides travel brands with all the behavioral insights they need to optimize the digital experience for consumers across all devices. Our clear data visualization helps teams understand the expectations of the connected traveler, so they can build seamless digital booking journeys before and during travel.

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How do you build experiences that speak to travelers booking today for tomorrow and those looking at rail fares three months out?

Easily predict which consumers are on your site to book immediate travel, and which visitors are browsing for winter getaways months ahead of time. Dig deep into the nuances of digital interaction to find out not just how customers behave, but why they behave the way they do. Leverage these insights to fine-tune customer segments, be chrono-responsive, and build satisfying experiences that speak to every intent.

Read Our Travel Tribes Report
Product management team not sure how to reduce a high homepage abandonment rate?

Contentsquare allows you to understand the performance of each element of content on your site or app. For example, how many people who interact with the homepage search end up leaving your site altogether? And more importantly, why? Whether it's simplifying the search menu or hiding complexity behind an advanced search option — our solution gives your team everything it needs to carry out smart, converting optimizations.

Learn More About Zone-Based Heatmaps
How do you make your direct booking experience so seamless that customers will bypass travel agencies and come straight to you for their next trip?

Contentsquare helps you see at a glance how travelers are navigating your site, and what areas are causing them to hesitate or leave your site. Use behavioral insights to build journeys that help visitors achieve their goals quickly and painlessly, on all devices, and prioritize the features that encourage engagement.

Learn About Our Customer Journey Analysis Capabilities
Enhance travel findability and search

How do you entice business travelers to subscribe to your loyalty program while at the same time boosting ancillary sales? Drill down into app user behavior for a clear, data-backed understanding of what your most valued customer segments expect. Contentsquare for Apps helps you remove friction along the digital journey and add value for your most profitable segments — whether it's keeping travelers updated on delays, allowing them to purchase their in-flight meal, or offering digital checkout, we help you streamline the experience and unlock the full loyalty potential of your app.

Find out about Contentsquare for Apps
Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new hotel carousel or seasonal promotion in just one click?

You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Find Out About CS Live
You've just posted a time-limited getaway on your homepage. How can you ensure maximum bookings in a short window?

Get notified instantly of spikes or downturn in engagement, including behavior deviations on individual elements of the page, such as images, date pickers, form fields, call-to-actions, buttons, etc. Receive automatic, actionable alerts that allow your team to focus and speed up optimizations, so you can maximize business opportunities.

Read About AI Alerts

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, and engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy