Contentsquare for Luxury

Luxury brands everywhere have been carving out space in the growing e-commerce market. According to global consulting firm McKinsey & Company, 18% of all luxury sales in 2025 will come from digital channels — a sharp hike from today’s 8%.

This forecast represents a tremendous opportunity for brands wishing to increase their digital market share, and break through the 1.04%* conversion barrier (*Contentsquare Luxury benchmark data).

Increasing conversion is a major hurdle for luxury brands. And with 66.4% of digital luxury shoppers browsing on smartphone but an average mobile CVR of 0.7%, there is much brands can do to bridge the mobile gap.

Contentsquare helps leaders in the luxury industry leverage behavioral insights not only to optimize their CVR, but also to improve brand engagement, which is key to driving traffic to stores. We understand that unique brands need unique experiences, and we give teams everything they need to measure the performance of all their digital assets — including inspirational content.

Schedule a chat with one of our experts
Wondering whether to feature a $15,000 necklace on your homepage, or a higher-converting, lower-priced item?
Want to know the ROI of that front-row footage from Fashion Week on your homepage?
Looking to find out why a specific influencer campaign on Instagram is not generating the expected revenue?
Want to understand what is causing a low add-to-cart ratio on your app?
Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new product video or seasonal campaign in just one click?
How do you create experiences that speak to both digital shoppers and customers who prefer to complete purchases offline?
Wondering whether to feature a $15,000 necklace on your homepage, or a higher-converting, lower-priced item?

When it comes to answering business questions, data beats opinion. For example, a high-priced item may result in fewer conversions but positively impact sales of other products, and ultimately drive more traffic to checkout. Contentsquare takes the guesswork out of decision-making, and helps you understand content ROI at a granular level. Visualize user journeys and see which individual elements of content encourage or stall engagement.

Learn About Zone-Based Analytics
Want to know the ROI of that front-row footage from Fashion Week on your homepage?

Contentsquare allows you to understand the performance of inspirational content for each campaign. For example, how many people who viewed the Fashion Week video ended up interacting with the store locator? Measure the impact of videos and images on your site traffic, so you can invest your creative resources efficiently. Eliminate expensive creative content that is not seen and under-performs. We also give you the ability to go back in time so you can continue learning from past campaigns.

Read About Inspirational Content Consumption In Our Luxury Report
Looking to find out why a specific influencer campaign on Instagram is not generating the expected revenue?

Contentsquare helps you measure which landing pages perform best for social and PPC channels, so you can re-prioritize your digital marketing spend proportionately. Use behavioral insights to build journeys that help mobile and app users achieve their goals quickly and painlessly, and see at a glance which content causes mobile users to bounce and which takes the visitor deeper down the funnel.

Learn About Our Customer Journey Analysis Capabilities
Want to understand what is causing a low add-to-cart ratio on your app?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. For example, see which in-page elements deter users from completing their purchase — whether that's making size and color filters more visible or removing unnecessary steps to checkout. Contentsquare for Apps helps you remove friction along the buyer journey, and streamline the digital experience for increased engagement and improved conversion rates.

Find out about Contentsquare for Apps
Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new product video or seasonal campaign in just one click?

You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Learn about CS Live
How do you create experiences that speak to both digital shoppers and customers who prefer to complete purchases offline?

Easily predict which consumers are on your site seeking inspiration, and which users are there to make a purchase. Dig deep into the nuances of digital interaction to find out not just how customers behave, but why they behave the way they do. Leverage these insights to fine-tune customer segments, build satisfying experiences, and drive more visitors from online to retail locations.

Learn more about our mindset methodology

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy