Contentsquare for Groceries

Households everywhere have integrated digital into their grocery shopping routine, refilling orders and stocking up on staples from their desktop or smartphones.

Today, more than 50% of online grocery shoppers are returning visitors. Our data shows that these consumers are three times as likely to convert as newcomers — with a healthy 14.25% desktop conversion rate average.

With such tremendous built-in loyalty potential, grocery brands are focused on improving retention, and ensuring they remain an indispensable part of their customers' shopping routine.

Contentsquare provides grocery brands with all the behavioral insights they need to optimize the digital experience for consumers, and to increase their reliance on sites and apps. Our clear data visualization helps teams improve their multi-channel strategy to deliver seamless, loyalty-building shopping journeys.

Schedule a chat with one of our experts
learn more
1
2
3
4
5
6
Analysis of their first 20 sessions show grocery shoppers are more likely to return to your site with every visit. So how do you prevent visitors from getting frustrated and abandoning their journey at first try?

When it comes to answering business questions, data beats opinion. Contentsquare takes the guesswork out of decision-making, and helps you understand content ROI at a granular level. Visualize user journeys, and see which individual elements of content encourage or stall engagement.

Learn About Zone-Based Analytics
Want to know the ROI of that homepage Thanksgiving Specials banner on your homepage?

Contentsquare allows you to understand the performance of every single element of content for each campaign. For example, how many people who clicked on the deep-fried turkey recipe ended up interacting with the store locator? Measure the impact of each piece of content on your site traffic, so you can invest your creative resources efficiently. Eliminate content that is not seen and under-performs. We also give you the ability to go back in time so you can continue learning from past campaigns.

Read The Mini Grocery Report
Looking to find out why a Superbowl Recipes campaign on Instagram is not generating the expected revenue?

Contentsquare helps you measure which landing pages perform best for social and PPC channels, so you can re-prioritize your digital marketing spend accordingly. Use behavioral insights to build journeys that help mobile and app users achieve their goals quickly and painlessly, and see at a glance which content causes mobile users to bounce and which takes the visitor deeper down the funnel.

Learn About Our Customer Journey Analysis Capabilities
Want to understand what is causing a low add-to-cart ratio on your app?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. For example, see which in-page elements deter users from completing their purchase — whether that's making repeat orders more intuitive or removing unnecessary steps to checkout. ContentSquare for Apps helps you remove friction along the buyer journey, and streamline the digital experience for increased engagement and improved conversion rates.

Find out about Contentsquare for Apps
Wouldn’t it be great if you could show creative, merchandising and even executive teams the impact of a new banner or holiday campaign in just one click?

You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Find Out About CS Live
How do you create experiences that speak to grocery shoppers' omnichannel preferences? How do you make sure buyer journeys transition seamlessly from digital to physical?

Easily predict which consumers will want home delivery, and which will prefer in-store pickup. Dig deep into the nuances of digital interaction to find out not just how customers behave, but why they behave the way they do. Leverage these insights to fine-tune customer segments, customize experiences, and offer seamless transitions from device to marketplace.

Learn more about our mindset methodology

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy