Contentsquare for Automotive

Car configurators and digital showrooms are transforming the way people shop for vehicles. Contentsquare gives automotive industry leaders everything they need to build more personalized, user-friendly platforms, and drive user engagement all the way to conversion.

Auto brands that can cater to connected consumers’ high standards of convenience and increased reliance on digital technology for purchases have a bright digital future ahead of them.

Increasing conversion is a major challenge for auto retailers. And with a 3.21% conversion rate on desktop versus only 1.42% on mobile, many auto brands have not yet cracked the secret to a good mobile UX.

Contentsquare provides auto brands with all the behavioral insights they need to optimize the digital experience for prospective car owners. Our clear data visualization helps align agencies and manufacturers around CX, eliminating roadblocks to new brand experiences and increasing lead generation.

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Want to know which exact form field is causing visitors to give up before they complete a form for a showroom appointment?

When it comes to answering business questions, data beats opinion. Contentsquare takes the guesswork out of decision-making, and helps you understand content ROI at a granular level. Visualize user journeys, and see how visitors interact with each form field, identifying points of frustration and taking the necessary stops to reduce drop off and increase lead generation.

See How We Helped Avis Increase Interactions
Looking to find out why a specific social campaign is not generating a healthy number of conversions?

ContentSquare helps you measure which landing pages perform best for social and PPC channels, so you can reprioritize your digital marketing spend accordingly. Use behavioral insights to build journeys that help mobile and app users achieve their goals quickly and painlessly, and see at a glance which content causes mobile users to bounce and which takes the visitor deeper down the funnel.

Learn About Our Customer Journey Analysis Capabilities
Want to understand what is causing a low add-to-cart ratio on the parts and accessories section app?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. For example, see which in-page elements deter users from completing their purchase — whether that's making size and color filters more visible or removing unnecessary steps to checkout. Contentsquare for Apps helps you remove friction along the buyer journey, and streamline the digital experience for increased engagement and improved conversion rates.

Find out about Contentsquare for Apps
Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new product video or seasonal campaign in just one click?

You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Find Out About CS Live
How do you create experiences that speak to consumers browsing for inspiration and those likely to complete a purchase online?

Easily predict which consumers are on your site to research new models ahead of a showroom visit, and which users are there to make a purchase. Dig deep into the nuances of digital interaction to find out not just how customers behave, but why they behave the way they do. Leverage these insights to fine-tune customer segments, build satisfying experiences, and drive more visitors from online to showrooms.

Learn more about our mindset methodology

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy