Contentsquare Acquires AMW to Accelerate Accessibility to Digital Content Worldwide

Contentsquare, the leading digital experience analytics platform trusted by brands like BMW, Sephora, and Walmart, announced it has acquired accessibility software company Adapt My Web. The move is part of an expanded initiative to ensure Contentsquare’s goal of empowering brands to create better experiences is relevant not just for some, but for all. Adapt My Web’s technology and expertise help make the world’s digital content accessible to those with reading issues including visual impairment and dyslexia.

Contentsquare, the leading digital experience analytics platform trusted by brands like BMW, Sephora and Walmart, announced today it has acquired accessibility software company Adapt My Web. The move is part of an expanded initiative to ensure Contentsquare’s goal of empowering brands to create better experiences is relevant not just for some, but for all. Adapt My Web’s technology and expertise help make the world’s digital content accessible to those with reading issues including visual impairment and dyslexia.

La start-up spécialisée dans l’expérience client digitale compte désormais le puissant fonds BlackRock parmi ses investisseurs.

Contentsquare, a cloud-based platform that helps businesses create better customer experiences on the web, mobile and apps, closed on a $190 million Series D round of funding Tuesday.

Digital analytics company Contentsquare has collected $190 million in fresh funding in a Series D round led by BlackRock Inc.’s Private Equity Partners team.

BlackRock joins existing investors, which include Bpifrance, Eurazeo Growth, Canaan Partners, Highland Europe, H14 SpA and KKR & Co., the company said.

The world has changed dramatically over the first three months of 2020, with the COVID-19 pandemic impacting almost every aspect of our lives. These changes have been clearly evident in the world’s digital behaviours too, especially as billions of people turn to connected devices to help them cope with life and work under lockdown.