The Methodology
Kenzo used the ContentSquare solution to carry out an analysis of their purchase funnel and checkout page. They were able to quickly identify major bottlenecks: anomalies; missing login fields; and unclear calls-to-action.Within only one week, Contentsquare reports provided operational recommendations to optimize the website. Carefully implementing them, along with guidance from UX experts, Kenzo made a series of modifications that improved the performance of their online shopping site.