Augmenting Merchandising, Placement & Findability through Granular UX Analytics
Merchandising, placement and findability are invaluable pieces in the puzzle of your customers’ digital experience. Learn how four of our clients used behavioral analytics to improve their online merchandising for better placement and findability, including how optimizing these areas led to quantifiable results.
Digital Transformation: Building A Data Culture To Compete On Experience
A brand’s competitive advantage requires speedy data-driven decisions for all team members. Experience makers are losing time and business when basing their digital experience without understanding their users’ behaviors. Learn how four brands created a successful digital transformation by implementing next-gen analytics.
Improving Content Strategy And Customer Engagement With Behavioral Insights
The goal of content strategy is to produce content that engages site visitors and adds value to each stage of the customer journey. Maximizing ROI from digital content and improving underperforming content is every digital team’s objective — from creative to merchandising. Learn how to optimize your content strategy with behavioral analytics from our four […]
Maximizing Acquisition Spend and Campaign ROI With Customer-Centric Experiences
The acquisition of new leads and the generation of sales ROI begins at the top of the sales funnel. But with customer acquisition costs skyrocketing, it’s difficult to achieve a strong ROI from your inbound marketing campaigns. Maximizing the effectiveness of your paid traffic acquisition strategy is crucial. Learn how brands leveraged customer behavior insights […]
Integrating VoC With Experience Analytics: Contextualizing Customer Feedback And Quantifying Its Impact
Voice of the Customer (VoC) solutions enable brands to understand what customers think and feel about their digital experience. But how do you quantify negative feedback and turn negative customer reviews into actionable insights? Digital teams will miss a critical part of the customer experience with VoC alone. See our four use cases on how […]
AB Testing for Improved Conversions and Direct to Customer Sales
AB tests can help resolve a variety of issues running rampant on your website and help you drive better results, but with only 1 in 7 tests generating any uplift, bringing focus to your strategy is key. Discover how AB testing informed by digital experience insights helped brands set strategic priorities around unique customer KPIs […]