2020 Beauty & Cosmetics Digital Experience Benchmark

See where your brand stands, what to aim for, and ways to improve on the digital experience metrics that really matter. How do you stack up and your competitors and peers in the beauty & cosmetics industries?

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BEAUTY & COSMETICS INDUSTRY BENCHMARKS

66% Mobile Traffic

50% Bounce Rate

73.6% Of All Website Content Unseen

3.1% Desktop Conversion

How do you stack up against other beauty & cosmetics retailers?

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Compare your business to our digital experience benchmark for your industry, and others

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The methodology behind the report

Over 7 billion user sessions analyzed

  • For this report we analyzed more than 7 billion user sessions. The data represents over 400 web and mobile sites across 10 industries.
  • Data in the report represents global averages using data from customers across the world.
  • We used Artificial Intelligence to extract insights from the data, allowing brands to benchmark their digital performance to industry averages.