Industry Automotive

Automotive: Contentsquare helps you monitor your website

Did you know that in the online automotive industry, 40% of your site's content is invisible? It's huge. Therefore establishing a monitoring strategy for your automotive website is key.

Drive-to-store, reassurance messages, engaging and unique content, how to send the right messages to your users?

Contentsquare, the Experience Analytics platform, helps you create the best digital experiences in the automotive industry!

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The KPIs of the automotive industry:

  • 57%

    of Internet traffic is carried on mobile
    (64% all industries combined)

  • 45%

    average bounce rate
    (47% all industries combined)

  • 40%

    content not seen
    (45% all industries combined)

Our customers:

“Merkle, alongside Contentsquare, have been instrumental in helping us establish and then accelerate our CRO programme.

They have really opened our eyes in terms of getting the most out of every test and we (the ŠKODA brand, not just the digital marketing team) are starting to see the benefits coming through.

For this test, not only are we now giving customers the right tool options at the right time on their website journey – improving their experience with us and increasing our conversion rates but we are also helping inform and steer ŠKODA’s global roadmap for website developments."

Chris Whitmore

Digital Transformation Manager, ŠKODA

Our ressources on automotive:

Flexible modules that evolve in line with your ambitions:

Are you ready?

Get your personalized demo session with one of our experts!

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Explore others industries

  • Retail Fashion

  • Automotive

  • Beauty & Cosmetics

  • Energy

  • Financial services

  • Grocery

  • Home & electronics

  • Luxury

  • Travel


Contentsquare empowers brands to build better digital experiences.

Our experience analytics platform tracks and visualises billions of digital behaviours, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.