Inspiration can come from anywhere.

The pressure to deliver on these customer expectations and consistently provide something new and different can be exhausting. 


You’ve got great ideas but maybe you need some inspiration to kick start the process. Look no further - we’ve got you covered.

 

An Innovation Mindset

Research shows that CX professionals spend 80% of their time troubleshooting and only 20% of their time designing moments that truly delight customers.

 

Take some time each day to get in the right frame of mind to foster creativity and spur CX innovation at your company. Check out some of our helpful tools below.

Exceptional Experiences

 

Inspiration can strike anywhere, anytime. We will update this area regularly with innovative experiences and ideas to help spark your creativity.

Peleton Hosts All-Star Ride Starring Famous Athletes

While we’re all stuck at home, Peleton sales are surging - 66 percent from last year, to be exact. To keep riders engaged, Peleton is hosting a star-studded “All-Star” ride with 16 top athletes, 8 male and 8 female, spanning golf, football, gymnastics, tennis, basketball and more. They will all ride for 20 minutes with the goal of surpassing an output of 3,000 so that Peleton will donate one million meals to New York City’s Food Bank. This is a fantastic example of a brand creating an exciting moment in time for its customers when they need it most.

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Orlando Magic Hosts Virtual Happy Hour

The Orlando Magic has come up with a creative way to keep their Budweiser Legendary Moments campaign going, despite the NBA shutdown. They are providing fans the opportunity to enjoy a beer with Magic legend, Rashard Lewis, through a host-facilitated Q&A happy hour. By partnering with Drizly, an on-demand alcohol delivery service, and Budweiser, the Orlando Magic is providing fans with a discount code for Anheuser-Busch products.

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Ikea’s Pillowfort Instructions

Ikea threw parents a lifeline and a laugh when they shared instructions for building six different types of blanket forts with typical household items. This is an excellent example of a fun way to connect with customers outside of directly selling to them while staying true to the Ikea brand.

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Omni at Home:

No surprise, the travel industry is taking a big hit right now. Companies in this space are searching for ways to connect with customers and remain relevant while travel is nonexistent. Knowing people are on more Zoom calls than ever before while dreaming of the end of quarantine, Omni Hotels created a page full of downloadable Zoom backgrounds featuring their top hotel destinations.

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Peta Takes to Animal Crossing to Stage Virtual Protest

In-person protests are out of the question during this time, but PETA isn’t letting that stop them. They have gone digital, focusing their efforts on the mistreatment of animals in the Animal Crossing game. They staged a virtual protest at the game’s museum, encouraging players to empty the tanks and free animals. Many brands are trying to crack the Animal Crossing code. The Detroit Lions, Monterey Bay Aquarium and even Marc Jacobs and Valentino have created activations within the video game. It is testament to brands working to reach consumers where they are, in ways that make sense for their lives.

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The Faroe Islands Gamify Tourism

Travel and tourism has taken a nosedive in the wake of COVID-19 but the Faroe Islands isn’t letting that stop them from engaging with future visitors. Every day at 5pm Faroese time (GMT+1) a local resident dons a Go-Pro-laden helmet and sets off on a journey completely determined by those who visit their website. Visitors who’ve logged on are each given one minute to control the virtual tour guide with their keyboard, selecting from “run,” “jump,” up, down, left or right controls.

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The Mattel Playroom:

Amidst COVID-19, Mattel created a website dedicated to activities and entertainment ideas designed to help enrich the lives of children and their parents. They found a simple, but valuable way to create a positive connection with their consumers during a challenging time.

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Columbia Care Virtual Care Center:

With stay-at-home orders in place, cannabis company, Columbia Care, saw an opportunity to leverage digital to create an alternative to their traditional in-store purchase experience. They pivoted quickly and created the industry’s first virtual cannabis shopping experience.

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Meditation Station

Here are some free tools to help you take a moment to relax and create some space in your mind for great ideas.

MEDITATION STATION

Headspace App

Get Chill

MEDITATION STATION

Calm

Get Calm

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