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Articles and Research August 20, 2019

To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.  We had ecommerce professionals from brands such as […]

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April 24, 2018

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side of the country. Knowing nothing and nobody in this city, everything is exciting and new. With […]

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April 12, 2018

With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online conversions. The behavior of mobile users indicates that many smartphone shoppers embark on a journey determined to complete a purchase, but are […]

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April 4, 2018

When it comes to luxury shopping online, consumers appear to need less convincing than their e-commerce counterparts. Because while online conversion rates are 2 to 3 times lower than those for mainstream retail, Luxury visitors are more likely to convert on the first visit. Luxury brand sites also remain mobile-dominant, with more than 2/3 of […]

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March 15, 2018

Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digital experiences would be influenced by it. Our assumption was that online shoppers would be purchasing a […]

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July 22, 2017

“How can your site be a trusted environment for your customers? The goal is to ease any doubt when purchasing online by providing users with the answers before they even ask the question. Reassurance elements are the foundation of a successful user experience, especially when customized according to the audience and target countries.” Fanny Pourcenoux, […]

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July 6, 2017

Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day. However, with so much competition online, are you paying attention to the little details or applying a one-size-fits-all approach to international e-commerce? We outlined the four missteps that […]

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July 6, 2017

Born between 1996 and 2010, some are calling the new wave of consumers the Last Generation, others the Homeland Generation, but we at ContentSquare call them something else: Born to shop. And we’ve created a new eBook to teach you step by step how to connect with them. This is the first generation of digital […]

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July 3, 2017

Although some e-merchants still hesitate about including user experience in the core of their digital strategies, many of them have massively invested in innovative approaches to attracting visitors and turning them into customers: browsing sessions similar to real-world shopping, immersive experiences, optimized checkout, etc. Fanny Pourcenoux, UI Manager at ContentSquare Paris, draws up a list […]

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July 3, 2017

Out of 100 Web users who come on a website, an average of 99 will leave without purchasing or subscribing. Increasing online performance, building customer loyalty, making their content accessible and increasing sales are objectives of the e-merchants’ daily lives. Increases in conversion rates correlate with a better understanding of user experience (UX) and ergonomics. What […]

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