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Articles and Research August 20, 2019

Summer BBQ Roundtable Wrap-up: Tips to improving your customer's digital journeys

To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.  We had ecommerce professionals from brands such as […]

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September 12, 2018

With fashion week upon us once again, brands are focused on pushing the latest trends, and keeping their digital audience engaged around the season’s must-have looks and accessories. And it’s not only styles that are changing fast and furiously — throughout the past decade, the fashion sector has experienced a great deal of transformation. Digital […]

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August 23, 2018

A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school. That’s an average $684.79 spend per family. The same survey found that 77% of consumers are keen to get a head […]

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August 21, 2018

Ecommerce teams, you know you’ve got it tough. With limited resources and a barge load of data, you’re expected to maximize on-site conversions and ensure your site’s UX is tiptop, using nothing but your wits, experience and a few software tools. But you know this already, the reason you bother reading blogs like this is, […]

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August 18, 2018

ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and digital experience teams from all over the world. One of the questions I got asked a lot during the event was, “How do I […]

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June 20, 2018

As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on their smartphones, and the quality of experiences that are being developed for mobile users. We analyzed 17 million user sessions in 2018, across […]

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June 7, 2018

Q&A with Bobby Chucas, Product Manager OVO Energy is a fast-moving industry with changing consumer expectations and intense competition. So – in a crowded landscape of energy suppliers, how can your brand outshine the competition and enhance the customer experience? According to OVO Energy Product Manager Bobby Chucas, the answer could lie in your User […]

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May 22, 2018

With more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets. It’s a great question. With such a huge market for online retail, how do you create seamless digital journeys that meet the […]

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May 16, 2018

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Picking throw pillows for the ContentSquare sofa can quickly turn into a diplomatic quandary, with twenty people arguing their taste and preference. Staff shopping trips in […]

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May 1, 2018

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today. Pushy sales tactics, a lack of transparency, hidden costs and add-ons […]

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