Combination Sets the Bar for Behavioral Insights Critical to Compete On Digital Experience NEW YORK, N.Y. (July 1, 2019) – Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, […]Read More
You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real – no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season, terms and conditions pages see a huge spike in traffic. And don’t forget, […]Read More
At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty high until mid-January. In fact, this is the only sector where retailers sell more during the post-holiday season […]Read More
Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gifts on the go. In fact, the mobile conversion rate more than doubles in the lead-up to the holiday […]Read More
With Back-to-School is just around the corner, retailers and shoppers are running around getting the last items on the list in time to kick-off a new school year. The magic words of this season have been experience, mobile and seamless journey. Check out our infographic below that highlights the digital behavior of back-to-school shoppers, based […]Read More
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