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Articles and Research August 20, 2019

Summer BBQ Roundtable Wrap-up: Tips to improving your customer's digital journeys

To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.  We had ecommerce professionals from brands such as […]

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January 16, 2018

The digital future has landed, ushering in a new age of experience. Digital natives and eCommerce trailblazers are driving ever higher standards of convenience, and are putting experience at the heart of every digital journey. Gone are the days of a one-size-fits-all online experience, and traditional market segmentation has made way for a more fluid […]

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November 3, 2017

Amazon’s recent acquisition of Whole Foods has many online grocers quaking in their boots. And while the brand’s increasingly monopolistic growth is understandably daunting, there’s a lot to be gained from observing and analyzing this expansion. Namely: things that work for Amazon might just work for other online retailers, too. Take membership. Companies like Amazon […]

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September 26, 2017

In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

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September 12, 2017

Countless eCommerce merchants spent the entire year preparing and testing iterations of back-to-school campaigns, with the most innovative and attention-grabbing campaigns raking in lucrative returns. Now that everyone is back in school and the campaign craze is finally over, we would like to share our favorite 2017 campaigns. These are the ones we found most creative, […]

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August 15, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online and are great examples and inspiration for anyone looking to enhance their digital user experience. UX is the new salesperson. Customers can’t feel or try on items before purchasing them online, so it’s up to eCommerce digital platforms to provide […]

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July 6, 2017

When marketers want to measure their website performance, they often rely on indicators like conversion rates, bounce rates, session duration, or number of page views. Just like a doctor conducting a routine check-up on his patient, the use of basic KPIs is an excellent way of monitoring your website’s “health” and a good way to […]

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July 6, 2017

When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites overload their user with too much information resulting in a heavy cognitive load. Sure, the landing page is prime […]

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July 6, 2017

Nowadays, it is essential to understand the environments and context in which mobile users interact with their smartphones. The analysis of millions of mobile sessions by ContentSquare confirms this transformation in use and reveals a key phenomenon: mobile users don’t go online any less during working hours, despite being outside of their comfort zone. Mobile […]

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July 6, 2017

We talk a lot about the customer experience and how important it is to brand loyalty. For those that have a vague idea about the UX field, it’s a new way of understanding user interaction and the psychology behind the technology. I sat down with Ingrid Thonet (@ithonet), Head of UX at ContentSquare, to talk […]

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