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Articles and Research August 20, 2019

Summer BBQ Roundtable Wrap-up: Tips to improving your customer's digital journeys

To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.  We had ecommerce professionals from brands such as […]

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August 20, 2019

To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.  We had ecommerce professionals from brands such as […]

Read More
March 28, 2018

Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere – the real concern is making sure digital journeys end in conversion. A ContentSquare survey of US consumers aged 18 to 65 found that 81% of shoppers had abandoned their cart at least once in their lifetime. […]

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December 8, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Successful online retail depends on the confidence of your shoppers. Customers need to feel sure that they’re making the right purchase, even though they can’t […]

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October 13, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce sites. Your customer journey has brought shoppers this far – can it bring them all the way […]

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September 14, 2017

Planning and booking a trip online has never been so easy. But in the fast-evolving landscape of digital retail, what was good enough yesterday might not meet the expectations of tomorrow’s customer. With over 80 million train ticket sales per year, Voyages-sncf.com is Europe’s #1 train ticket retailer. The official distribution outlet of French rail operator SNCF, the site […]

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