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Articles and Research August 20, 2019

Summer BBQ Roundtable Wrap-up: Tips to improving your customer's digital journeys

To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.  We had ecommerce professionals from brands such as […]

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August 21, 2018

Ecommerce teams, you know you’ve got it tough. With limited resources and a barge load of data, you’re expected to maximize on-site conversions and ensure your site’s UX is tiptop, using nothing but your wits, experience and a few software tools. But you know this already, the reason you bother reading blogs like this is, […]

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July 6, 2018

Experienced and fast, that is how we can define a demanding user. Frowning and scrolling erratically, the demanding one is not the type to waste any time. The incarnation of the expression “short and sweet”, the demanding one goes straight to the point…if they can find a website adapted to his expectations. Fast-paced browsing, accessing […]

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May 16, 2018

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Picking throw pillows for the ContentSquare sofa can quickly turn into a diplomatic quandary, with twenty people arguing their taste and preference. Staff shopping trips in […]

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April 12, 2018

With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online conversions. The behavior of mobile users indicates that many smartphone shoppers embark on a journey determined to complete a purchase, but are […]

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March 7, 2018

So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login rate for converting visitors across devices is much higher, with 84% of buyers […]

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February 16, 2018

Our data analysts recently looked into the digital shopping behavior of consumers in the US, France, and the UK, tracking items traditionally given as gifts. They analyzed average wine and booze carts to see which class of drink drives the highest order values in each country. France predictably spends the most on Champagne, with a […]

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December 27, 2017

You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real – no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season, terms and conditions pages see a huge spike in traffic. And don’t forget, […]

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December 22, 2017

At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty high until mid-January. In fact, this is the only sector where retailers sell more during the post-holiday season […]

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December 20, 2017

Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gifts on the go. In fact, the mobile conversion rate more than doubles in the lead-up to the holiday […]

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