To kick-off London Summer in style, we hosted a BBQ roundtable at the Contentsquare HQ in Farringdon. As you’ll probably know, we like to do events a little differently and provide our guests with scrumptious BBQ’d goods, cocktails and actionable insights! And this event was no different.
We had ecommerce professionals from brands such as Lego, Radley, Bookatable, Gym Group, Pandora, Vision Direct and more, fuelled by our summery cocktails, open up to share their key challenges around their digital customer journeys.
From the discussions, there were three key topics discussed to improve your customer’s digital journeys:
1. Listen more to your customers and act upon it:Ask your customers for reviews and feedback throughout their journeys. Compare behaviours of those who leave negative feedback with those with positive feedback to better cater for their specific journeys and to optimise your site.
2. Ensure your decision making is based on hard-data evidence, not just assumptions: Every time you experiment and run a test, ensure you gather the learning from why it did or didn’t work. Build on that test also – just because it succeeded or failed, it doesn’t mean the testing stops there, consistently revisit and build on the learnings.
3. Personalisation can be perceived in different ways for different businesses: You don’t need personal data to create a relevant customer journey. Personalisation can be based on other variables such as what a user did on a previous visit, dates, the weather or geolocation.
To see these topics in action, with use cases and advice (and enjoy an award-winning breakfast and twisted cocktails), we strongly advise you to reserve a (free) ticket to Future:Now, our flagship cross-vertical ecommerce rebel conference, happening on 4th October at The Vaults, Waterloo.
Ecommerce leaders from Barclays, Office Shoes, Teletext Holidays and more will showcase not just successful digital strategies but importantly lessons learnt from optimisation nightmares. Places are reserved for ecommerce brands, so if you work in digital / UX / conversion / analytics / optimisation, then this, quite simply is the conference for you.
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