2020 Travel Digital Experience Benchmark

See where your brand stands, what to aim for, and ways to improve on the digital experience metrics that really matter. How do you stack up and your competitors and peers in the travel industry?

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51% Mobile Traffic

47.3% Bounce Rate

69.1% Of All Website Content Is Unseen

1% Mobile Conversion

How do you stack up?

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Compare your business to our digital experience benchmark for your industry, and others


The methodology behind the report

Over 7 billion user sessions captured

  • For this report we analysed more than 7 billion user sessions. The data represents over 400 web and mobile sites across 10 industries.
  • Data in the report represents global averages using data from customers across the world.
  • We used Artificial Intelligence to extract insights from the data, allowing brands to benchmark their digital performance to industry averages.