The Toolkit appeared at the bottom of the page
These conclusions led the team to highlight the visibility of the toolkit by implementing a 'sticky tools' navigation on the right side of the page (in green).
Our actionable insights, created using Contentsquare and Google Analytics, drove a +40% increase in test drive visits. Chris and his team were also delighted to have generated a +10% increase in visits to the Finance Calculator, +12% visits to Find a Retailer and +3% to Car Configurator.
Through use of the right data to understand different customer problems and designing solutions that are aimed to solve these, we have seen tangible results with a real impact on ŠKODA’s bottom line – test drive visits have been significantly boosted. We also experienced benefits in solidifying intent to buy, shown by the increase in visits to the Finance Calculator, Find a Retailer referrals and the lift in visitors to the Car Configurator.