Preparing for Peak

10 CX Strategies to Ensure You’re Winning During Peak

Elise Cuthbertson
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August 20, 2020
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Read Time: 1min

Your Peak is a time unlike any other in the calendar; this year especially.

In this presentation, I've used my experience working with hundreds of brands over their Peak periods and distilled it down into ten Peak CX strategies you can test to help make sure this year's Peak is the best ever.

I hope you find it useful!

This one is JAM-packed. If you’re pushed for time, we’ve time-stamped all 10 tips:

  1. Reflect back on last year and iterate (3:09)
  2. Ensure you can be agile and reactive (4:09)
  3. Ask your customers for their preferences (5:45)
  4. Refrain from dark UX traps (7:38)
  5. Focus on reassurance messaging (8:51)
  6. Focus on social proofing for wisdom of the crowd (11:08)
  7. Prioritise and optimise various acquisition journeys (12:51)
  8. Avoid frustration by reducing unnecessary clicks and page views (14:05)
  9. Understand that your online visitors may not be “new” (17:21)
  10. Drive repeat purchases with long-term engagement tactics (19:39)

Keen to hear more from Elise?

Why not register for her workshop, where you can expect:

  • Strategies of the winners of last year's peak retail war.
  • Why more and more customers are favouring clicks over bricks and how to prepare for this new segment.
  • Join in with an interactive voting session to see what offers and messaging will appeal to your customers.

Register on the hub below.

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For more golden nuggets of Peak advice, and to register for Elise's workshop, head over to our hub.

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Author

Elise Cuthbertson

Elise is Head of Customer Experience at Contentsquare. With 5+ years in the industry, she’s worked in everything from strategy and consulting to testing and personalisation. She joined Contentsquare in January 2018. She is responsible for building out the client community within Northern Europe. Elise loves nothing more than blasting 80s music through her headphones. This Peak period she is hoping to bag a discounted automatic lawn mower.