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Artículos e investigación agosto 29, 2018

All the Traffic But No Sales - 5 Things You Might Be Doing Wrong

Tu sitio web se ve genial El tráfico está en aumento. Está ejecutando algunos anuncios de Facebook y está enviando boletines informativos. Las cosas van bastante bien, excepto que la molesta columna de ventas sigue estancada en $ 0. ¿Lo que da? Tus datos demográficos están desactivados Claramente te estás enfocando lo suficiente como para […]

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febrero 27, 2018

When members-only travel platform VeryChic noticed high exit rates on its site, it looked to next-gen behavior analytics to boost retention and conversion rates, and deliver a better digital experience to its 7 million users. And with nearly half of all bookings attributed to mobile sources, the company was particularly keen to address these challenges […]

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septiembre 19, 2017

Buying energy online is still a relatively new concept for many, even as other services — including phone, banking, etc — have made the transition to digital. But in this bright new future where everything is just a click away, the energy sector is next in line for a digital revolution. That’s why global energy […]

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septiembre 14, 2017

Planning and booking a trip online has never been so easy. But in the fast-evolving landscape of digital retail, what was good enough yesterday might not meet the expectations of tomorrow’s customer. With over 80 million train ticket sales per year, Voyages-sncf.com is Europe’s #1 train ticket retailer. The official distribution outlet of French rail operator SNCF, the site […]

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agosto 29, 2017

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up with to acquire it. And while the ‘nothing ventured, nothing gained’ maxim holds truer than ever, some […]

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junio 6, 2017

L’Occitane is well known for capturing the essence of Provence in award-winning skincare and beauty products. A french “savoir-faire” that has conquered the world: the company currently operates in 30 countries with 50 websites. With operations in multiple countries, there’s a critical need to have a deep understanding of each market, not only in terms […]

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