2021 Digital Happiness Pulse

Putting customer happiness at the heart of digital experience

 

Only 15% of consumers say that shopping online makes them feel happy, while the majority agree that they have a happier experience in-store. So how can brands go beyond contentment to ensure digital shoppers leave with a smile on their faces?

Through extensive research with over 500 marketers and 4,000 shoppers, the 2021 Digital Happiness Pulse is helping us to understand the state of digital happiness around the world, and provide insight on how to build a digital CX that makes your customers smile.

P.S. This is not another PDF, it's an interactive digital experience.

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READ THE REPORT

What's in the Digital Happiness Pulse?

WHO IS WINNING AT DIGITAL HAPPINESS?

See what industries are succeeding or failing at making their customers happy. Uncover where in the world people are happiest when shopping online.

WHAT IS MAKING YOUR CUSTOMERS UNHAPPY?

Discover what elements of online shopping are making people unhappy, and where your digital experiences may be going wrong.

HOW CAN YOUR BRAND EMBRACE DIGITAL HAPPINESS?

If brands are going to understand and improve the happiness of their digital customers, they need to focus on three things. See what they are.