Combination Sets the Bar for Behavioral Insights Critical to Compete On Digital Experience NEW YORK, N.Y. (July 1, 2019) – Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, […]Mehr erfahren
In the UX Spotlight series, I post weekly on UX features that impressed me online and are great examples and inspiration for anyone looking to enhance their digital user experience. UX is the new salesperson. Customers can’t feel or try on items before purchasing them online, so it’s up to eCommerce digital platforms to provide […]Mehr erfahren
We talk a lot about the customer experience and how important it is to brand loyalty. For those that have a vague idea about the UX field, it’s a new way of understanding user interaction and the psychology behind the technology. I sat down with Ingrid Thonet (@ithonet), Head of UX at ContentSquare, to talk […]Mehr erfahren
Modern marketers know that a customer-centric strategy is essential to surviving today’s complex business environment. Customers are not loyal to brands anymore because of the paradox of choice, rather they are loyal to the customer experience. Design thinking is a human-centered approach to understanding the customer. It champions experimental thinking and a customer-centric strategy. In […]Mehr erfahren
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