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Neuigkeiten July 11, 2019

[News] Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination Sets the Bar for Behavioral Insights Critical to Compete On Digital Experience NEW YORK, N.Y. (July 1, 2019) – Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, […]

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March 21, 2019

You’re embarking on your UX journey. Not the one you experience as a visitor on other brands’ websites, or even when browsing your own, but the undertaking of building/ redesigning your own website. How do you go about creating the optimal UX? The most potent way to redesign your website is to scope out its […]

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March 21, 2019

When taking on Conversion Rate Optimization (CRO), the primary concern for digital marketers is unsurprisingly the user experience. UX is a catch-all phrase for a visitor’s experience journeying a website, the feelings they undergo and the content of the website itself. Consequently, there are a variety of methods to improve it. While having CRO on […]

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September 18, 2018

With fashion week upon us once again, brands are focused on pushing the latest trends, and keeping their digital audience engaged around the season’s must-have looks and accessories. And it’s not only styles that are changing fast and furiously — throughout the past decade, the fashion sector has experienced a great deal of transformation. Digital […]

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August 30, 2018

When marketers want to measure their website performance, they often rely on indicators like conversion rates, bounce rates, session duration, or number of page views. Just like a doctor conducting a routine check-up on his patient, the use of basic KPIs is an excellent way of monitoring your website’s “health” and a good way to […]

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August 29, 2018

Your website looks great. Traffic is on the rise. You’re running a few Facebook ads, and you’re sending out newsletters. Things are going pretty well – except that pesky sales column is still stuck at $0. What gives? Your demographics are off You’re clearly targeting well enough to increase your traffic, but something is going […]

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August 23, 2018

A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school. That’s an average $684.79 spend per family. The same survey found that 77% of consumers are keen to get a head […]

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August 18, 2018

ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and digital experience teams from all over the world. One of the questions I got asked a lot during the event was, “How do I […]

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July 17, 2018

ContentSquare and Mezzo Labs recently hosted a round table gathering for digital leaders in finance where, after a few canapés and drinks to warm them up, we discussed the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s taking place and threatening their core revenue streams. Brands like […]

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July 15, 2018

There is plenty of great advice out there for brands about to embark on a website rebuild. In this post, we share with you seven tips we believe are a crucial part of any website redesign process. 1. You are sitting on a goldmine – learn everything you can from your old site before your […]

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