Analyze the digital experience to improve the booking flow

One of the biggest struggles travel brands face in 2017 is understanding their customer. With so many different types of travelers and booking options to choose from, knowing who your client is and what they want is no mean feat. And yet that knowledge is key to developing a successful marketing strategy.

Every time a mouse moves to get to someplace else on a screen, that person is telling us something about what they’re thinking, and may ultimately be doing.

One of the biggest struggles travel brands face in 2017 is understanding their customer. With so many different types of travelers and booking options to choose from, knowing who your client is and what they want is no mean feat. And yet that knowledge is key to developing a successful marketing strategy.

Every time a mouse moves to get to someplace else on a screen, that person is telling us something about what they’re thinking, and may ultimately be doing.

Independent.ie: The quick and the dead: Online battle to capture Generation Z – Contentsquare Digital Experience Insights

Independent.ie: The quick and the dead: Online battle to capture Generation Z – Contentsquare Digital Experience Insights

Travellers booking online are “not so fond” of last minute offers and still prefer to book on desktop rather than mobile, according to a study by a US analytics firm. Contentsquare also found that online travel websites are more likely to get bookings on Sundays, on which they have a 5% higher average conversion rate.

Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component to any successful shopping event.

Travellers booking online are “not so fond” of last minute offers and still prefer to book on desktop rather than mobile, according to a study by a US analytics firm. Contentsquare also found that online travel websites are more likely to get bookings on Sundays, on which they have a 5% higher average conversion rate.

“Artificial Intelligence (AI)” is being touted as one of the newest, most promising business technologies of the 21st century — even though its roots go back nearly 80 years. The fact is, the basics of AI can be traced back to Alan Turing and the Theory of Computation in the late 1930s; and the 1950 paper that helped inspire the 2014 film, The Imitation Game: Computing Machinery And Intelligence.

Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component to any successful shopping event.

“Artificial Intelligence (AI)” is being touted as one of the newest, most promising business technologies of the 21st century — even though its roots go back nearly 80 years. The fact is, the basics of AI can be traced back to Alan Turing and the Theory of Computation in the late 1930s; and the 1950 paper that helped inspire the 2014 film, The Imitation Game: Computing Machinery And Intelligence.