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The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage Back-To-School shoppers in a space where competition is rampant.

The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage Back-To-School shoppers in a space where competition is rampant.

As kids flood back to school, purchasing is in full swing. Try these tips to help make the most of back-to-school season.

As kids flood back to school, purchasing is in full swing. Try these tips to help make the most of back-to-school season.

A study by Contentsquare found that Gen Z converts twice as much on mobile as any other generation, which indicates that mobile retail is in the future.

A study by Contentsquare found that Gen Z converts twice as much on mobile as any other generation, which indicates that mobile retail is in the future.

A Contentsquare study analyzed data from over 1 million customers, 40 million website visits and 460 million page views across all mobile devise and desktop platforms to get a sense of back-to-school shopper behavior.

A Contentsquare study analyzed data from over 1 million customers, 40 million website visits and 460 million page views across all mobile devise and desktop platforms to get a sense of back-to-school shopper behavior.

A study by ContentSquare estimates that Gen Z’s attention span is shorter than five seconds, giving credence to the shift toward 15-second spots rather than more traditional 30 or 60-second ads.

A study by ContentSquare estimates that Gen Z’s attention span is shorter than five seconds, giving credence to the shift toward 15-second spots rather than more traditional 30 or 60-second ads.