Boosting revenue 13% site-wide using behavioural insight

Hear how Moss Bros' better understanding of their customers led to more revenue through their checkout

THE CHALLENGE

The digital team at Moss Bros noticed visitors were dropping off between product pages and the checkout.

METHODOLOGY

Using Page Comparator they saw the scroll rate on the product pages wasn’t as high as other pages on the site.

They then deep dived to a page level using Zone-based Heatmaps, where they saw that visitors who interacted with reviews and recommended products on the product page were more likely to convert.

OUTCOME

Through Dynamic Yield, Moss Bros’ testing platform, they built a tabbed approach, ensuring that customers could see the product description, reviews and recommended products just below the fold. This led to a +14% increase in progression from product page to basket, a +13% increase in conversion and a 13% increase in revenue.


“Contentsquare drives benefits straight to the bottom line. It’s widely adopted across our entire digital team, from UX to digital acquisition to optimisation and trading allowing them to easily identify points of friction, focus and eliminate. It allows us to be nimble and drive changes onto our site which are directly benefiting our customers.”

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