KEYNOTE

THE KING JUST WANTS TO HAVE FUN

Burger King has managed to build a reputation as a fun, bold, courageous, and innovative brand. How can a burger chain get the world talking about its ideas? Fernando Machado, Global CMO, shares how to develop work that engages customers, creates value for both the brand and the business, and truly stands out.

Fernando Machado, Global CMO

Fernando Machado is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. 

Build a better digital CX with Contentsquare

With every tap, click, scroll, and hover, your customers share how they feel about your digital experience. Contentsquare’s experience analytics platform captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. Contentsquare gives you get real-time access to all the customer behavior data you need to build better digital experiences and keep your customers happy.

Get in touch to discover how Contentsquare can help you build a digital CX that makes your customers smile.