Burger King has managed to build a reputation as a fun, bold, courageous, and innovative brand. How can a burger chain get the world talking about its ideas? Fernando Machado, Global CMO, shares how to develop work that engages customers, creates value for both the brand and the business, and truly stands out.
Fernando Machado, Global CMO
Fernando Machado is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.
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