TED TALKS:

DIGITAL HAPPINESS IN ACTION 

Industry leaders breakdown the five pillars of Digital Happiness and share what it truly means to have a digital experience that is Engaged, Sticky, Intuitive, Flawless, and Empowered.

Engagement 

Ekta Chopra, the Chief Digital Officer at e.l.f. Cosmetics, shares her thoughts on Engagement and how brands and industry professionals can use empathy to design engaging digital experiences for their customers.

ekta

Ekta Chopra, Chief Digital Officer
 

Sticky 

Jesse Channon, Chief Growth Office at Columbia Care, shares his take on Stickiness and the innovative strategies brands are using to keep customers coming back again and again.

Jesse Channon, Chief Growth Officer 

Intuitive 

Ben Thompson, the Director of eCommerce Analytics of Bluestem Brands, shares how brands can use customer data insights to build an Intuitive digital experience that is easy-to-use for customers.

Ben Thompson, Director eCommerce Analytics 

Flawless

A flawed experience can cost you millions in revenue, especially when a broken link, discount code error, or confusing checkout page design could be what’s keeping your users from converting. Dean Westervelt, the Senior Vice President of Analytic Consulting at Wunderman Thompson Data, explains how to build a Flawless on-site experience and ensure technical errors don't distract or frustrate your customers.

Dean Westervelt, SVP - Analytic Consulting

Empowerment 

Marion Ranvier, the founder of Adapt My Web, an accessibility software company that allows businesses to ensure their digital services are accessible to everyone, speaks on Empowerment and how today's brands need to design digital experiences that empower every customer complete their goals online.

Marion Ranvier, Founder

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With every tap, click, scroll, and hover, your customers share how they feel about your digital experience. Contentsquare’s experience analytics platform captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. Contentsquare gives you get real-time access to all the customer behavior data you need to build better digital experiences and keep your customers happy.

Get in touch to discover how Contentsquare can help you build a digital CX that makes your customers smile.