KEYNOTE Q&A

The King Just Wants To Have Fun

Today, standing out is the only way for brands to survive. Burger King has managed to build a reputation as a fun, bold, courageous, and innovative brand. In this session, Fernando shares how to develop work that engages customers, creates value for both the brand and the business, and truly stands out.

Fernando Machado, Global CMO

Attendees will also be eligible for a VIP gift from Burger King!