On Thursday, December 10, 2020, from 11 AM ET/ 8AM PT to 2:30 PM ET/ 11:30 AM PT Contentsquare will bring together the industry’s best speakers to discover the keys to digital happiness and the most compelling topics in the CX industry today, with a few more surprises thrown in. The day will be presented by your host:

Michal Barash, Head of Marketing, North America

11 AM ET / 8 AM PT 

Contentsquare welcome from Jonathan Cherki, Founder & CEO, Contentsquare

Welcome to CX Circle | Digital Happiness: The Return on Experience - Contentsquare’s first ever virtual conference! We’ll share a brief event overview and tutorial on how to use our virtual conference platform before diving into the current state of eCommerce and our surprising insights into how the pandemic accelerated digital transformation this year.

Jonathan Cherki, Founder & CEO of Contentsquare

11:10 AM ET / 8:10 AM PT

Defining Digital Happiness from Lucie Buisson, Chief Product Officer, Contentsquare

Take a closer look at how to define and measure customer sentiment with the Digital Happiness Index. We’ll share interesting insights from our new Digital Happiness Pulse report and tips for how you can prioritize customer happiness on all your digital properties.

 Lucie Buisson, Chief Product Officer of Contentsquare

11:30 AM ET / 8:30 AM PT

Digital Happiness in Action: TED Talks

Listen as industry leaders breakdown the five pillars of Digital Happiness and share what it truly means to have a digital experience that is Engaged, Sticky, Intuitive, Flawless, and Empowered.


TED Talk: Engagement
Ekta Chopra, Chief Digital Officer

TED Talk: Intuitive 
Ben Thompson, Director eCommerce Analytics 

TED Talk: Empowerment
Marion Ranvier, Founder


TED Talk: Flawless
Dean Westervelt, SVP - Analytic Consulting


   TED Talk: Sticky
Jesse Channon, Chief Growth Officer 


12:10 PM ET / 9:10 AM PT

Breakout Session One

Session A | Women in eCommerce: In the Pursuit of Happiness

Female leaders share their advice and insight on chasing personal and professional success, happiness, and everything in between. 

Natalie Brown, Head of Marketing 


Erin Cast, Chief Marketing Officer  
Kathy Ando, Head of Digital


Session B | A New Era of Social Responsibility & Inclusivity

Today’s consumers don’t shop with just any brand. They seek out and support companies whose beliefs and missions align with their own. But how can companies not only join the conversation, but also help drive it? Our experts will discuss how to build an inclusive corporate social responsibility strategy that stays authentic to your brand and resonates with customers.

Chidinma Asonye, Chief Operating Officer

Kate Huyett, Chief Marketing Officer 

12:50 PM ET / 9:50 AM PT

Keynote | The King Just Wants to Have Fun

Fernando Machado, CMO, Burger King 

Today, standing out is the only way for brands to survive. Burger King has managed to build a reputation as a fun, bold, courageous, and innovative brand. How can a burger chain get the world talking about its ideas? Fernando Machado, Global Chief Marketing Officer for Restaurant Brands International (Burger King, Popeyes and Tim Hortons), shares how to develop work that engages customers, creates value for both the brand and the business, and truly stands out.

Fernando Machado, Global Chief Marketing Officer 

1:25 PM ET / 10:25 AM PT

Breakout Session Two

Session A | Innovators Who Made the Impossible Possible in 2020

This year, brands had to pivot to meet changing customer behaviors and bring their businesses online. While there’s been a flurry of innovation in the last few months, some brands stand out from the rest of the pack.

Join CMO Podcast Host Jim Stengel as he interviews industry innovators about how their teams embraced change to create exceptional digital experiences that wowed customers and helped them navigate the challenges of the pandemic.

Jim Stengel, Host 

Alexis Lanternier, Executive Vice President of eCommerce 





Ekta Chopra, Chief Digital Officer

Session B | New Year, New Challenges: How to Plan Your 2021 Digital Strategy

Sponsored by Monetate

2020 was the year of being reactive. Make 2021 the year of being proactive. Learn about the CX and digital themes, challenges, and opportunities expected to face brands next year. You’ll leave with everything you need to kickstart your 2021 digital strategy and to make 2021 your year!

Ashley Peterson, eCommerce Analyst, Jansport & Eagle Creek

Rachel Frederick, Chief Digital Advisor


2:05 PM ET / 11:05 AM PT



2:10 PM ET / 11:10 AM PT

Stay Tuned for a Surprise of Epic Proportions

We’ve still got a few tricks up our sleeves. Stick around for an amazing surprise special guest – we promise it will be a magical end to the day! 




With every tap, click, scroll, and hover, your customers share how they feel about your digital experience. Contentsquare’s experience analytics platform captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. Contentsquare gives you get real-time access to all the customer behavior data you need to build better digital experiences and keep your customers happy.