11 AM ET / 8 AM PT
Contentsquare welcome from Jonathan Cherki, Founder & CEO, Contentsquare
Welcome to CX Circle | Digital Happiness: The Return on Experience - Contentsquare’s first ever virtual conference! We’ll share a brief event overview and tutorial on how to use our virtual conference platform before diving into the current state of eCommerce and our surprising insights into how the pandemic accelerated digital transformation this year.
Jonathan Cherki, Founder & CEO of Contentsquare
11:10 AM ET / 8:10 AM PT
Defining Digital Happiness from Lucie Buisson, Chief Product Officer, Contentsquare
Take a closer look at how to define and measure customer sentiment with the Digital Happiness Index. We’ll share interesting insights from our new Digital Happiness Pulse report and tips for how you can prioritize customer happiness on all your digital properties.
Lucie Buisson, Chief Product Officer of Contentsquare
11:30 AM ET / 8:30 AM PT
Digital Happiness in Action: TED Talks
Listen as industry leaders breakdown the five pillars of Digital Happiness and share what it truly means to have a digital experience that is Engaged, Sticky, Intuitive, Flawless, and Empowered.
TED Talk: Engagement
Ekta Chopra, Chief Digital Officer
TED Talk: Intuitive
Ben Thompson, Director eCommerce Analytics
TED Talk: Empowerment
Marion Ranvier, Founder
TED Talk: Flawless
TED Talk: Sticky
Jesse Channon, Chief Growth Officer
12:10 PM ET / 9:10 AM PT
Breakout Session One
Session A | Women in eCommerce: In the Pursuit of Happiness
Female leaders share their advice and insight on chasing personal and professional success, happiness, and everything in between.
Natalie Brown, Head of Marketing
Erin Cast, Chief Marketing Officer
Kathy Ando, Head of Digital
Session B | A New Era of Social Responsibility & Inclusivity
Today’s consumers don’t shop with just any brand. They seek out and support companies whose beliefs and missions align with their own. But how can companies not only join the conversation, but also help drive it? Our experts will discuss how to build an inclusive corporate social responsibility strategy that stays authentic to your brand and resonates with customers.
Chidinma Asonye, Chief Operating Officer
Kate Huyett, Chief Marketing Officer
12:50 PM ET / 9:50 AM PT
Keynote | The King Just Wants to Have Fun
Fernando Machado, CMO, Burger King
Today, standing out is the only way for brands to survive. Burger King has managed to build a reputation as a fun, bold, courageous, and innovative brand. How can a burger chain get the world talking about its ideas? Fernando Machado, Global Chief Marketing Officer for Restaurant Brands International (Burger King, Popeyes and Tim Hortons), shares how to develop work that engages customers, creates value for both the brand and the business, and truly stands out.
Fernando Machado, Global Chief Marketing Officer
1:25 PM ET / 10:25 AM PT
Breakout Session Two
Session A | Innovators Who Made the Impossible Possible in 2020
This year, brands had to pivot to meet changing customer behaviors and bring their businesses online. While there’s been a flurry of innovation in the last few months, some brands stand out from the rest of the pack.
Join CMO Podcast Host Jim Stengel as he interviews industry innovators about how their teams embraced change to create exceptional digital experiences that wowed customers and helped them navigate the challenges of the pandemic.
Jim Stengel, Host
Alexis Lanternier, Executive Vice President of eCommerce
Ekta Chopra, Chief Digital Officer
Session B | New Year, New Challenges: How to Plan Your 2021 Digital Strategy
Sponsored by Monetate
2020 was the year of being reactive. Make 2021 the year of being proactive. Learn about the CX and digital themes, challenges, and opportunities expected to face brands next year. You’ll leave with everything you need to kickstart your 2021 digital strategy and to make 2021 your year!
2:05 PM ET / 11:05 AM PT