Blog - Design & UX
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3 min read
How Koala adopts simplicity in their UX and product design
Koala on why simplicity is key when designing UX To design user experiences that actually convert in the age of distraction, Scott Shillinglaw, Senior Digital Product Manager at Koala, lives by three words – less is more. At CX Circle Sydney, Scott reflects on how embracing simplicity helped the team improve engagement and conversion metrics. […]
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4 min read
Analytics design: what it is? How is it crucial for your websites strategies?
Analytics in User Experience (UX) Design is a data-driven approach that integrates data analysis, business intelligence, and data visualization to optimize the user experience. It involves leveraging big data to understand user behavior, preferences, and trends, thereby informing the design and functionality of a product or service. The primary objective of UX Design Analytics is […]
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4 min read
UX analytics tools: for what use? Which tool?
UX Analytics Tools are robust software applications designed to perform an in-depth analysis of user experience (UX) on digital platforms. These tools are instrumental in capturing user behavior data, which is pivotal in understanding how users interact with a website or an application. They provide a comprehensive understanding of interaction design, tracking metrics such as […]
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2 min read
How to Improve Your Website’s UX with Contentsquare
8+ Tips for creating a user-friendly website A user-friendly website is easy to use and navigate. It is essential to ensure your website is user-friendly, as this will help improve the user experience and encourage visitors to stay on your site longer. Here are eight tips for creating a user-friendly website: 1. Keep it simple: […]
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4 min read
4 actionable ways Ecosa uses Contentsquare to improve the customer experience
For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]
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4 min read
3 UX issues Hotel Chocolat fixed using Contentsquare
At our recent client event, Daniel Jinkerson, eCommerce Assistant at the UK’s premier luxury chocolate brand Hotel Chocolat shared how his entire digital team uses Contentsquare to identify and resolve user experience (UX) issues. From optimizing CTAs to removing user form friction, Daniel shared several optimization examples you can learn from—and it all starts with […]
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4 min read
Quick CX tips to help you add extra love to your digital customer experience before Valentine’s Day. Budgets are tightening, and teams are forced to do more with less. When your ad budget gets cut, or new team hire is put on hold, you need to focus on your customers’ experience the most. But why? […]
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7 min read
4 tips for delivering on-the-money customer experiences for financial services from BlackRock
4 tips to deliver on-the-money customer experiences for financial services from BlackRock APG’s Managing Director, Scott Roen At a time when economic uncertainty is rife, how can FinServ businesses continue to drive growth in 2023? One answer is to meet the growing customer demand for seamless self-service online experiences. How? By investing time and resources […]
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3 min read
A Q&A with Petar Konakov on KING’s digital transformation journey
Since 1977, KING has been at the forefront of Australian furniture design, paving the way with award-winning contemporary furniture that is made to last. Five decades later, KING is not only still a family-owned and run company, but has come a long way in its digital transformation journey. During the pandemic, like most businesses, they […]
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3 min read
Rebranding 101: Expert advice from Contentsquare’s Global Director of Brand
A rebranding project is no walk in the park (we should know, we’ve just recently launched our fresh, new Contentsquare brand). It can be one of the biggest projects your company does, having a massive impact on the entire organization—not just marketing! Your brand is so much more than just your logo or name; it’s […]
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3 min read
Empathy-driven design: How Sonos used customer journey data to improve conversion rate
We chatted with Sean Knotts, Global Director at Sonos, about the recent site redesign of Sonos.com. Sean shares how Sonos approached the project, what data they used to inform the design, the project’s objectives, and some quantitative and qualitative results. About Sonos Sonos is an American developer, manufacturer, and retailer of audio products and the […]
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2 min read
Why Human-Centered Design matters: 4 questions with CXO, Karen Boswell
We caught up with the lovely Karen Boswell, Chief Experience Officer at VMLY&R and speaker at our Hybrid Champagne Breakfast to get her two cents on Human-Centered Design thinking (HCD). A bit about Karen… Karen leads some of VMLY&R’s biggest experience-led transformation programs that connect Brand Experience, Customer Experience, and Employee Experience to deliver sustainable […]
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4 min read
User Experience Workshop: How to get your development team involved in UX
Ever wondered how to get your development team to prioritize UX? In this article, Karin talks us through her user experience workshop and the framework she uses to align dev teams. As a Product Manager at Contentsquare, I’m in charge of the development of our error analysis module, which provides insights into key website […]
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4 min read
6 strategies to build more fruitful product teams with Happyfresh
In our recent product power hour event, Alfonso Fiore, Chief Product Officer at Happyfresh (the leading online grocery store in South East Asia), shares his learnings and tips around building the holy trinity of product teams: data, user research, and frameworks. Drawing from his own experience, here are Alfonso’s top six pieces of advice to […]
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7 min read
Why recommendations are the Product Manager’s worst enemy
Right before we start, TL;DR: If you manage products that recommend anything to your user, this article will help you. Recommendations are suggestions from the product to the user on how to make the most of the product. Recommendations are usually helping our users by focusing out of a selection and optimizing their workflows. User trust […]
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4 min read
Five ways to optimize your checkout flow and increase conversion
The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]
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2 min read
Digital intelligence: Why you need it and how to choose the right solution
Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX). Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer […]
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2 min read
3 simple steps to turn your customer experience into your competitive advantage
According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]
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5 min read
Product reviews: how to create the best review section for your product page
With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews. Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]
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5 min read
Helpful ideas for optimizing your site ahead of sale season (with big brand examples)
With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history. For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]
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2 min read
6 best practices for building successful microinteractions in web design
A quick recap We recently discussed the importance of microinteractions and their essential functionalities. In this article, we’ll show you how to create microinteractions which will delight your users. Microinteractions are tiny interactions that allow the user to accomplish a single task within your product. Although small, microinteractions can have a huge impact on your […]
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4 min read
Five tips for creating a holiday gift guide that converts
Many brands will be releasing their holiday gift guides soon and as you prepare to inevitably release your own, we’ve put together some UX design tips to ensure your holiday gift guide bangs this sale season. But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be […]
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4 min read
Everything You Need to Know About Microinteractions in Website Design
What are microinteractions? A microinteraction is a product interaction that allows the user to accomplish a single task. Microinteractions can be small events within a product, such as a button or a scroll bar on the page, or be an entire product, such as a calculator app, which has a simple task of crunching numbers. […]
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2 min read
Inspiration for enhancing your product experience pages
As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences. These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible. Here are some key tactics and concepts that can be used […]
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3 min read
Comparing Products: Design Practices to Help Your Users Avoid Fragmented Comparison
Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, compare ui/ux and delay their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and […]
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4 min read
Considerations for your chatbot design
Whether you’re exploring custom chatbots, browsing third parties, or looking to improve your own chatbot design, it’s good to know what kinds of UX requirements you need beforehand. Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design. How to nail your chatbot design […]
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3 min read
Using emotional design to improve your UX
What’s the deal with emotional design? And why is it important in today’s modern marketing world? Let’s take a look… Have you ever felt emotion while browsing the internet? The answer is obvious: of course you have. Because our emotions guide us on a daily basis. And it’s our emotions that enable us to better […]
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2 min read
The Great Singapore Sale: Your UX Checklist
Getting your online checkout ready for the Great Singapore Sale What better way to spend lockdown in Singapore than shopping online during the Great Singapore Sale? If you’re an online retailer, you’ll want to make sure your website UX is fully prepared to handle Singapore’s lockdown shoppers. To help you out, we’ve put together a […]
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1 min read
3 UX tips to improve your mobile and app experience right now
Over two-thirds of website traffic is now mobile, but according to our analysis in the 2021 Digital Experience Benchmark Report, conversion rates on mobile are the lowest when compared to other devices. Here are some UX ideas to help optimise your mobile & app experience (which you can apply straight away). 1. Make navigation […]
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4 min read
3 Upsell UX Best Practices to Drive eCommerce Sales
Upselling and cross-selling can be a challenge to implement in any industry. A poorly-time distraction can frustrate users, or worse, cause them to leave your site. At the same, cross-selling, when done right, can prove to be an effective way to increase revenue and sales. In fact, product recommendations drive 10-30% of eCommerce site revenue, […]
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4 min read
4 Tips for Perfecting Promo Code UX on eCommerce Websites
Whether it’s the holiday season or not, it’s imperative that your promotions and coupon codes work effectively for the user. Promotions and discounts go a long way in encouraging users to buy and makes it crucial to mitigate any confusion or friction. But, having confusing exceptions and bad promo code UX can sometimes do more […]
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8 min read
Conversion Funnel Optimization: How a Good UX Plays a Role
Conversions rarely occur on a whim; usually, there is a layered process behind eCommerce purchases. Known as the conversion funnel — or the sales funnel — this model shows the conduit between the least aware prospects to those who are most aware of your company’s products and services. Those with the most knowledge of your […]
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6 min read
The 3 Golden Rules of Sticky Menu Navigation
Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Is it really true?
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7 min read
The 2021 Google Page Experience Update: How to Optimize Your Site’s Core Web Vitals
For several years, our team has been sharing best practices and predictions on how to prep your site performance and UX not only for today but also for tomorrow. We aren’t exaggerating when we say that 2021 will be a turning point for user experience. Especially considering that the most popular search engine in the […]
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2 min read
3 UX tips to increase average order value at the checkout page
Complete more eCommerce transactions with merchandising analytics. Let’s dive straight into it shall we? Here’s three sources of inspiration to increase AOV. Shop the full look DESCRIPTION: Burberry allows visitors to shop the full look with an interactive cross-sell with a quick add to bag. HOW THIS FEATURE IMPROVES UX: This funnel optimization tool avoids […]
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4 min read
The 3 Most Common UX Mistakes Every Company Should Avoid
To keep up with changing user behaviors and needs, brands have had to pivot and adapt quickly in the past year. While the pandemic pushed many existing digital customers to increase the frequency of their online shopping, it also pushed many new users to convert online for the first time. In order to maintain this […]
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8 min read
Your Guide to Web Accessibility in the Digital Age
2020 has seen a dramatic increase in website accessibility lawsuits, proof that the “digital divide” is more evident than ever, especially as our dependence on digital continues to grow. Digital accessibility expert, founder of Adapt My Web, and Contentsquare’s CS Foundation Director, Marion Ranvier has created assistive technology inspired by her own experience with dyslexia. […]
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4 min read
How to Turn ‘No Results’ Pages into Conversion Winners
As both website users and user experience experts, we can all relate to the situation of searching for a specific product or string of words on a company’s website and getting the simple dead-end response: “No Results Found.” Sometimes they might switch things up with a “0 Results Found,” but most of the time, the […]
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6 min read
5 Major Mobile Filtering Pitfalls – and How to Fix Them
With the majority of searches now taking place on mobile, it’s never been more important to ensure your brand’s mobile offering is up to scratch. At Contentsquare, our mobile app analytics can help you get the most comprehensive insight into your mobile app experience, fuelling your digital teams with everything they need to improve customer […]
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4 min read
Contentsquare Data Says People Don’t Like Free Beer
Contentsquare’s marketing team ran a campaign this summer offering a custom consultation with one of our resident UX-perts over a cold beer. Because who can say no to the offer of refreshing yourself and your website at the same time? As it turns out… quite a few people. Sure, we assumed there would undoubtedly be […]
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3 min read
4 Practical and Impactful Accessibility UX Design Tips
Today’s brands aim to serve the needs of their customers, but many fail to do so because millions of people can’t even access their websites and mobile apps. Over one billion people, or 15% of the world’s population, have some form of disability that can make it difficult or impossible to use and navigate a […]
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3 min read
Why You Should Invest in Website Accessibility
To many, the world of website accessibility might seem like a journey. A long and arduous one. Making a website accessible to all can seem intimidating and, unfortunately, it’s not often seen as a priority by most businesses. What many people don’t realize; however, is the sheer number of people who have a disability. Over […]
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3 min read
To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]
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3 min read
To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. As we turn to digital to complete all the tasks that once upon a time required venturing out into the world, going into the office, or […]
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3 min read
New Platform Innovations Reveal Biggest Opportunities to Grow Digital Results
Contentsquare, the leading experience analytics provider, today launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, […]
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3 min read
New Year, New UX: Three Digital Experience Trends On The Horizon For 2020
It’s 2020, the beginning of a new year, and more notably, a new decade. With our environment shifting constantly around us, and both our physical and digital worlds increasingly blending together, it can be difficult to imagine what lies ahead. Here are a few trends we observed in 2019 that we believe will gain even […]
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5 min read
Digital Predictions: Recipes for Conversion Health in 2020
You’ve spent the last few weeks making merry with friends and family, and it’s likely you overindulged. Today, you don’t want to look at another cookie, and you’ve swapped the booze for green juice. You’ve resolved to fill the next decade with yoga and maybe even meditation. But what are you going to do to […]
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3 min read
Three UX Tips to Avoid the Snowball Effect in your Digital Experiences
This time of the year is all about staying cozy and warm, sheltered from what is going on outside. While this may be a good remedy against the cold December days, brands shouldn’t get too comfortable when it comes to their digital strategy. The last thing you need as a business is to land in […]
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6 min read
How to Identify and Fix a Broken UX with User Behavior Analytics
Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]
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2 min read
4 Tips for Maximizing Engagement & ROI on 2019 Holiday Gift Guides
Wondering how best to set up your digital gift guides in time for the holidays? Follow these four tips to make sure your website is making the most out of its “featured gift” products, and is helping users navigate through the 2019 holiday season chaos with much-needed ease. 1. Avoid using content blocks that take […]
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5 min read
Digital CX We’re Thankful for: UX Lessons for Thanksgiving & Beyond
Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX). While gathering data is crucial to building a good UX […]
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5 min read
What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday
We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]
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6 min read
Mobile Marketing: How To Boost Your Mobile UX
According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” Like many other digital teams around the world, you may be scratching your head, wondering what you need to do to […]
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5 min read
Phygital CX: The Changing Face of Omnichannel Retail
Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX). It may be early days in the […]
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3 min read
3 Travel UX Must-Dos for Your Travel Booking Website
Travel UI design can be a hard nut to crack, especially when it comes to conversions. Our recent analysis of 2,100 Million visitor sessions across several verticals found that travel and tourism has one of the lowest mobile conversion rates of all sectors (0.90% average). Desktop reigns over mobile within this sector on every performance […]
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5 min read
Boo! 5 Examples of Scary UX to Avoid on Halloween — and Always
Halloween is creeping in on us as the October days tail off. But that doesn’t mean your user experience (UX) should be frightening. While frights are fun for haunted houses and other ghoulish festivities, they shouldn’t trickle into your customer experience. Alas, as our clients can attest, bad UX has reared its head like a […]
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3 min read
How We’re Empowering Brands to Improve Lives Through Digital Experiences
At Contentsquare, we envision a world where every digital interaction improves lives. As we spend more and more time online these days, it’s important to us that the user experience and customer journey are meaningful. But today, the digital world is plagued by poor experiences. Brands have traditionally been unable to deliver the experiences customers […]
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5 min read
A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]
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3 min read
Conventional vs. Unique Website Design
While having a unique web design works for some online businesses, it can be risky for most. Being different certainly has its advantages…
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3 min read
Mobile footers matter more than desktop footers—here’s why, and what to do about it.
If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. However, when it comes to mobile rules change, especially regarding the footer.