150% increase in conversion rate

Kenzo was founded in Paris by Kenzo Takada. Today, the product designer, manufacturer and retailer is among the brands owned by the LVMH Group.

The Challenge

After releasing its new checkout page, the digital team at Kenzo noticed a decrease in conversion rate. They were faced with two options: revert to the original interface; or identify the source of the problem.


Kenzo used the ContentSquare solution to carry out an analysis of their purchase funnel and checkout page. They were able to quickly identify major bottlenecks: anomalies; missing login fields; and unclear calls-to-action.

Within only one week, ContentSquare reports provided operational recommendations to optimize the website. Carefully implementing them, along with guidance from UX experts, Kenzo made a series of modifications that improved the performance of their online shopping site.

The Outcome

Optimizations such as reassurance elements or simplified login, resulted in a significant increase of conversion rates.

In only seven days, the conversion rate at the Kenzo online store was multiplied by 1.5. That’s a full 25% more conversions, on average, than the previous year.

Optimizations based on ContentSquare analytics, such as reassurance elements and easy login, were found to have played a key role in driving those impressive improvements in the Kenzo conversion rate.

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Kenzo ad 2016